Friday, November 13th, 2015 - NewsMaker

OAKLAND, NJ -- (Marketwired) -- Nov 12, 2015 -- Avotus Corporation, the leading provider of Intelligent Communications Management (ICM) solutions, today announces a partnership with TrustSphere, the recognized market leader in relationship analytics, to create a joint platform that combines Avotus' big data capture capabilities with TrustSphere's advanced social network analytics technology to form a market-leading "relationship analytics platform" that extends beyond email and throughout the full Unified Communications (UC) platform.

According to Gartner analysts Carol Rozwell and Achint Aggarwal, "Companies use social network analysis to help them manage change, facilitate mergers and reorganizations, improve collaboration, enhance innovation, spot talent and plan for succession."* This partnership leverages Avotus' market-leading Enhanced Usage Reporting (EUR) technology to collect extensive forms of data from a broad range of UC platforms.

By capturing multiple digital communication flows through Avotus' EUR and analyzing them via the Trustsphere platform in an integrated solution, organizations will gain real-time analytical insights around internal, partner and customer-facing data relationships.

"We launched EUR UC 9.0 in May to transform our firm's capabilities and become a powerful solution engine beyond voice," stated Avotus CEO James Martino. "EUR's visibility into the full set of UC features supercharges the value of our EUR offering. Through our partnership with TrustSphere, we are demonstrating Avotus' new position in the big data analytics space. EUR's ability to capture, store and report on every UC communication session creates a treasure trove of information that innovative data analytics firms such as TrustSphere can then extract insights for their clients. I see EUR becoming the central hub for the capture and storage of usage information, which will eventually feed multiple partner platforms for the benefit of our clients."

Big data continues to grow exponentially, with Frost & Sullivan predicting that global data traffic will surpass 100 Zettabytes annually by 2025.** Additionally, in its paper titled, "IDC Predictions 2015: Accelerating Innovation -- and Growth -- on the 3rd Platform," IDC predicts the global big data and analytics market will reach $125 billion in hardware, software and services revenue by year's end.

"Our partnership with Avotus represents a quantum step forward towards our vision of delivering the complete relationship graph and associated analytics for enterprise and governments," said TrustSphere CEO Manish Goel. "By leveraging Avotus' deep integrations into the world's most popular UC platforms, and combining this with our own market-leading analytics, we can jointly provide an unprecedented level of insight for clients."

* Quote from Gartner: G00274911, Market Guide for Social Network Analysis, Published: 31 July 2015
** Frost and Sullivan: World's Top Mega Trends to 2025 and Implications to Business, Society and Cultures

About Avotus
With more than 30 years of industry experience, Avotus is the award-winning provider of Intelligent Communications Management (ICM) solutions. Integrated and Certified with all major PBX and UC platforms such as Cisco, Broadsoft, Genband etc. ICM solutions enable users to optimize and manage their critical investments in telecom and technology. ICM is Avotus' Intelligent approach to managing wireline and wireless assets. Oftentimes, Avotus' ICM lifecycle can be deployed in a manner that allows each engagement to self-fund the next, while putting cash on the client's bottom line at each step. ICM solutions include: Enhanced Usage Reporting (EUR), Expense Management (EM), Intelli-Sourcing and Wireless. Avotus and its partners serve more than 1,000 clients in North America and around the world, many of which are industry-leading Fortune 5000 customers.

About TrustSphere
TrustSphere is the recognized market leader in Relationship Analytics, having pioneered a next-generation approach to analyzing both internal and external communication flows across an organization, and then synthesizing these to provide actionable insights. Clients who implement TrustSphere improve visibility and collaboration amongst customer and account teams. Improved collaboration leads to an increase in performance and productivity across multiple lines of business. Insights gained by using relationship analytics within CRM systems have a direct impact on both customer experience and business performance.

Avotus Corporation
Latha Dhyani
Email Contact

TrustSphere Pte Ltd
Oscar Veronese
Director, Marketing
#13-03 Royal Group Building,
3 Phillip Street Singapore 048693
+65 6536 5203 

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Avotus Partners TrustSphere Offer Cutting-Edge Insights Enterprise Relationship Analytics Space



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