Wednesday, November 11th, 2015 - Beer Cartel


Beer Cartel, one of Australia’s largest retailers of craft beers, has made it even easier for anyone to drink good quality beer in the comfort of their home with the relaunch of their successful website,


While purchasing beer online can seem like an unusual task, and the beers purchased can be hit or miss, Beer Cartel has redefined the online beer buying process and experience to ensure the consumer gets exactly what they’re looking for, every time.


With over 1,100 local and imported beers available on their website, along with beer gifts, glasses and the increasingly popular beer club subscription, Beer Cartel has taken every step possible to ensure delivers an outstanding buying experience for the consumer.


New website features


  • Ratings system – Integration of the third party beer ratings app Untappd meaning every beer stocked is now rated by craft beer drinking consumers, providing an excellent indication to the quality of the product.

  • Stock levels – Buyers are now able to easily see what’s in stock, and if a specific product isn’t, can register to be notified once available.

  • Improved stock management and allocation

  • Quantity – The buyer now has complete control over how much stock they wish to purchase, from a single bottle, to six pack or multiple cases.


These new features, coupled with a sleek new design and existing customer service standards such as 24 hour shipping and 100% money back guarantees, has placed at the forefront of the online beer retail industry in Australia.


Richard Kelsey, owner of Beer Cartel, is delighted with the website redesign, and is confident the craft beer buying public will be impressed.


“Within Australian beer drinkers are increasingly selecting beer based on the quality of the product as opposed to marketing and pricing factors. The craft beer segment of the beer market  is in growth, while consumption of mainstream beer is actually in decline” said Kelsey.


“We’ve redesigned and relaunched our website to reflect what craft beer consumers are looking for. We’ve made it easier for them to find and buy the craft beer they want, when they want it.


“At Beer Cartel, we’ve always put the quality of the beer we stock above everything else, because for us it’s all about savouring the flavour and enjoying something new and unique.


“The beer buying consumer is now more cultured and more educated than ever before, and we pride ourselves on delivering exactly what they’re looking for. With our new website we believe we’ve done exactly that.”


For more information, please contact:


Richard Kelsey

[email protected]

Phone: +61 2 9438 4180


Contact Profile

Beer Cartel

Beer Cartel is one of Australia's largest retailers of craft beers. At Beer Cartel we believe there is simply too little time to waste on poor beer – our founding philosophy is to put good beer in the hands of consumers, allowing people to enjoy quality craft beer sourced from across the world.

Richard Kelsey
M: +61 2 9438 4180


craft beers, quality beer,



More Formats