Sunday, October 25th, 2015 - Publicity Genie

In every workplace, there is a small number of people that defy the norms, break the rules and wreak havoc complaining, whingeing and just being difficult. 

Human resources expert Di Armbrust’s new book The 2% Effect – Removing Complexity and Managing for High Performance shows businesses how they can be more productive and profitable by tapping into four principles to ensure this small number of people do not irreparably damage their business.

“We are all in business to make a profit and generally our employees get that but when you find people on your team that do not align with your values, you get that 2% who make your working life difficult,” Mrs Armbrust said.

“Typically, the business will try to performance manage these people into being more product but it just doesn’t work.

“People are not stupid and they know when they are just a number. This book is all about putting the human back into human resources.”

Mrs Armbrust draws from decades of experience of working on the frontlines of human resources and her books is filled with examples that shows a ‘one-size-fits-all’ approach does not work.

“Understanding 98% of your team are always going to be the right fit and there is a process to either bring the 2% back into the fold or to offer another path,” Mrs Armbrust said.

“Every workplace has them – the high maintenance ones who stand out because they make sure everyone knows what is wrong with the world.

“These are the grumblers who do not follow instructions, the complainers who spend hours in the staff room telling everyone what should be fixed. They are breaking the written and unwritten ground rules of business norms.”

Mrs Armbrust said these are high risk employees and can do incredible damage to a business. “Not managing these people is risky and can cost the business lots of money especially in legal fees,” she said.

“Collaborating with my colleague Mark Shaw, I’ve written this book because there is a better way to manage people and to still achieve business goals. This book will help people understand the people risk to your business, where businesses have low people risk and how to leverage these low-risk people to improve profitability.”

The book will be launched on November 10 at Hotel Urban in the Valley from 6.30pm.

With guest speaker Richard Champion or 'Champs', former Brisbane Lions player and an ambassador for AFL Queensland and Justin Coomber, former Channel 10 Brisbane’s news chief-of-staff as the MC for the evening.



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Publicity Genie works closely with small business owners who want to share their story beyond their Facebook page.  Ours is a bespoke service that gets under the hood of a small business and explores what makes it tick.  We take those stories and share them with the media and those who need to know about who they are.

Annette Densham
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Di Armbrust, The 2% Effect, business, productivity, book launch, new book, human resources, HR




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