Friday, October 9th, 2015 - Roy Morgan Research

Roy Morgan Research’s Business Confidence increased by 10.2 points in September (up 9.9%) to 112.8. This improvement in confidence for Australia’s economic outlook was generally expected as a result of the change in Prime Minister and is clear when looking at the three weeks prior to Turnbull becoming PM (Roy Morgan Business Confidence was 104.2) compared to the three weeks immediately after Turnbull became PM (Roy Morgan Business Confidence was 115.5).

However in September Roy Morgan Business Confidence still remains below the five year average (116.8) and twelve months ago (122.9 in Sept 2014). These September figures are the result of 1,099 interviews with a cross-section of businesses across Australia.

The increase in Roy Morgan Business Confidence in September is good news providing it can be sustained. The ANZ-Roy Morgan Consumer Confidence rose 8.7% (to 114.7) immediately in the week after the change of PM but in the two weeks since that survey it has fallen back by 4.1% (to 110.0). This slide back is often difficult to avoid after the initial impact of a major change of leadership.

Monthly Roy Morgan Business Confidence -- Australia

Roy Morgan Business Confidence - September 2015 - 112.8

Source: Roy Morgan Business Single Source (Australia), December 2010 - September 2015.
Average monthly sample last 12 months, approx. 960.

The increase in Roy Morgan Business Confidence in September was as a result of improvements across all components of the index. The strongest gains were in how businesses felt about the economy over the next twelve months and five years and the encouragement this would give them to invest in their business.

Norman Morris, Industry Communications Director, Roy Morgan Research says:

“It is not surprising that Roy Morgan Business Confidence increased in September given the change of Prime Minister and the relative lack of bad economic news during the month. Despite fluctuations in the ASX during September it was down only 1.5% for the month.

“In the three weeks before Malcolm Turnbull was elected by the party-room as PM Roy Morgan Business Confidence was 104.2, and over the three weeks after it has averaged 115.5.

“There are some tentative signs that increased confidence in some sectors will help make up for the decline in mining. In September the greatest increase in confidence was seen in agriculture, manufacturing, retail and education/training. The all-important construction sector showed some improvement but remains around average in confidence.

“Roy Morgan Business Confidence varies by State, with Tasmania remaining ahead, followed by Qld, NSW, VIC, SA and WA.

“Recent Federal Government tax incentives for micro businesses to invest may be paying off as they are now the most confident sector, following their big improvement in September. Of some concern however is the decline in confidence during the month among medium and large businesses.

“The challenge for the Federal Government now is not only to maintain the current level of confidence but to increase as it is still below the five year average and 17.2% below what it was after the government came to power.”

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Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332


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