SAUSALITO, CA -- (Marketwired) -- Sep 29, 2015 -- Popular Nashville-based restaurant brand Logan's Roadhouse has named Butler, Shine, Stern & Partners (BSSP) its full-service marketing and advertising agency after a review.
Following a rebuilding initiative under new President and CEO Sam Borgese and the arrival of new CMO Len Van Popering, Logan's Roadhouse launched a review in June for an agency to help support and grow its brand. The review was managed by Amber Brown Communications. Zimmerman, the previous agency, did not compete in the review.
"We are investing in refreshing our entire brand and are excited about giving current and new consumers the true roadhouse experience through our environment, menu, service, and more," explained Van Popering, CMO of Logan's Roadhouse. "BSSP understands the restaurant category and impressed us with their ability to create communications strategies and campaigns that engage consumers across all channels."
Logan's Roadhouse recently signed an agreement with ASCAP (The American Society of Composers, Authors and Publishers). This new alliance with ASCAP will support emerging, unsigned songwriter artists through a national summer 2016 MUSIC CITY LIVE! country music tour featuring performances at select Logan's Roadhouse restaurants, philanthropic events for local school music education programs, specially curated music playlists to be available in Logan's restaurants, and more.
BSSP will be charged with helping Logan's Roadhouse through integrated advertising and marketing solutions as well as design and media.
In commenting on the win, Greg Stern, CEO of BSSP, said, "Logan's Roadhouse is a great challenger brand and just the kind of business we know how to help grow. We think there is great untapped value in the roadhouse concept and are excited to be working with Logan's."
BSSP (www.bssp.com) is a full-service marketing communications agency based in Sausalito, California, providing services in advertising, online marketing, web development, data analytics, media strategy and buying, brand identity, design and strategic brand consulting. BSSP is one of the largest independent agencies in the West and is known for providing highly creative, fully accountable marketing solutions to a broad array of marketers including Nature Made, MINI Cooper, HTC, Blue Shield of California, Greyhound, El Pollo Loco, Sunrun, Logan's Roadhouse and others. Adweek named BSSP Small Agency of the Decade, and Outside magazine recognized the agency by putting it on their list of Best Places to Work in America in 2011, 2012, 2013 and 2014. Further, Forbes.com deemed BSSP "one of the top 10 agencies in the country" in 2012. BSSP is a member of Worldwide Partners, a group of 95 independent agencies around the world.
About Logan's Roadhouse
Headquartered in Nashville, Logan's Roadhouse, Inc. exists to refresh people on the road of life, one plate, one drink, and one song at a time. Offering guests wood-fire-grilled steaks, made-from-scratch recipes, fresh ingredients and American-inspired signature favorites in a roadhouse atmosphere, it presently operates 230 company-operated and 26 franchised Logan's Roadhouse restaurants in 23 states. For more information, visit www.logansroadhouse.com. To become a fan of Logan's Roadhouse on Facebook, visit www.facebook.com/Logans.Roadhouse.
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