Thursday, September 17th, 2015 - NewsMaker

Integration of YouTube Contextual Ad Targeting Into Service Sets Company Apart Globally

NEW YORK, NY--(Marketwired - Sep 16, 2015) - AdParlor, one of the most respected names in social media advertising technology, is getting even stronger with the addition of brand-safe, scalable YouTube content targeting capabilities and data sets into its platform.

As a result of the integration of TriVu Media's curation tools and its team into AdParlor, brands and agencies can build programs to reach audiences on Facebook, Twitter, Instagram and now YouTube, all in one place.

Most crucial, clients can use what they've learned from campaigns run on one social network to improve targeting on others -- an advantage no other ad tech company provides. "Synergy between social and video is a no brainer," GroupM Practice Director of Paid Search John Sorto said. "The hyper-targeting approach AdParlor provides in the video realm is ideal in connecting both worlds together in the most optimal manner."

No other company in the world offers what AdParlor can: access to the leading social media networks from a single dashboard that provides up-to-the-minute campaign results and constant optimization. "The ability to take insights from a campaign on YouTube and apply them to Facebook -- or vice versa -- is going to change the game," said Joe Quattrone, vice president of account strategy at social agency VaynerMedia. "I can't wait to see the results."

"Our global reach is another major advantage for our clients," said Ben Legg, CEO of AdParlor parent company Adknowledge. "With offices on four continents, we provide cross-platform data, insights and reach on a global scale."

AdParlor was named one of the inaugural Facebook API partners in 2012; Twitter included it as a beta partner in 2013, with Instagram doing likewise last month. "With the addition of YouTube into the AdParlor platform, we offer a single destination for social video advertising," Legg said. "Our clients can spend less time managing campaign logistics and more time improving real results."

About AdParlor
AdParlor is a social media marketing platform, providing full-service advertising solutions -- including social video ads -- on Facebook, YouTube, Twitter and Instagram. AdParlor delivers measurable results on a large scale for hundreds of clients, including American Express, Coca-Cola, LG, OMD, Mindshare and Starcom. For more information, visit adparlor.com.

About Adknowledge
Adknowledge is a digital advertising technology company specializing in using diverse sources of data to place ads via digital video, social media, apps and mobile, content recommendation and email. With 400 employees located on four continents, Adknowledge works with the most ambitious and innovative advertisers to unlock their digital audiences around the world. The company delivers ROI for clients through advanced data analysis, targeting algorithms, campaign optimization and preferred relationships with major social media networks. Adknowledge also offers brand-safe, consumer-friendly ways to monetize telecom data. To learn more, visit adknowledge.com.

 

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Social Media Marketing Platform AdParlor Announces Capabilities Cross-Channel Targeting

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