Thursday, September 10th, 2015 - NewsMaker

Ability to simultaneously wipe 40 phones at top speed while conforming to stringent NIST media sanitization standard optimizes data security for After Market Services (AMS) providers, wireless retailers and their customers

LAS VEGAS, NEVADA -- (Marketwired) -- Sep 09, 2015 -- Cellebrite, the leading provider of mobile lifecycle solutions for the wireless customer journey, announced today at CTIA Super Mobility Week, the industry's most forensically thorough data wipe solution to remove personal content from mobile devices. This solution conforms to the most commonly sought standards for data erasure, including DoD, R2, Infosec, and the guidelines set by the National Institute of Standards and Technology (NIST), the standard bearer for global industry. Using the Cellebrite Secure Wipe solution, service providers are able to protect consumer privacy by quickly purging all data, making it unrecoverable, as the first step to getting a device ready to re-enter the market after repair or trade-in.

Cellebrite delivers this capability through the scalable Cellebrite MD platform, built for the high-volume repair center operations of the AMS industry. The Cellebrite MD gives AMS providers the ability to wipe up to 40 handsets at a time with no degradation in processing speed. Other Cellebrite solutions can be activated on the platform as well, including Cellebrite Diagnostics, to triage and QA phones needing repair and refurbishment. The solution optimizes performance with automated tests and configurable workflows that minimize human error and expedite processing.

"For WSA Distributing, a single failure to remove previous owners' data from a recycled phone can have disastrous consequences for our business," said Carlos Becerra, CEO of WSA Distributing, Inc. at San Diego. "Our clients, and their millions of customers, entrust us to protect their interests. Cellebrite is our key partner for their proven ability to prevent forensic recovery of deleted data, scalable workstations and a full audit trail of all transactions."

Cellebrite has leveraged its experience as a leader in two industries to produce the most complete secure wipe solution on the market. In addition to mobile lifecycle offerings that deliver next generation customer experience management for operators and AMS providers, Cellebrite also supplies the most trusted mobile forensics tools to federal, state, and local law enforcement agencies in over 100 countries.

"More than 15 years of leadership in the industry gives Cellebrite the insight to develop better experiences for mobile operators and retailers, their customers, and the after-market services (AMS) providers that play a vital role in the logistics of phone distribution and repair," said Amir Lehr, EVP, Products & Business Development Mobile Lifecycle at Cellebrite. Lehr continues, "Powered by our deep knowledge of forensic extraction, the Cellebrite MD with Secure Wipe helps AMS providers' busy repair centers meet ever stronger data deletion standards without increasing cost or turn-around time."

About Cellebrite

Cellebrite is a world leader in providing Operators, Retailers and Aftermarket Service (AMS) Providers, with advanced mobile lifecycle solutions to enhance the customer experience, increase revenue, improve satisfaction, and reduce cost. With delivery channels in-store, on-device, and over the web, mobile retailers can take advantage of Cellebrite's full suite of mobile lifecycle solutions: diagnostics, phone-to-phone content transfer, backup, restore and wipe, automated phone buyback, and application and content delivery. In addition, Cellebrite offers retailers monitoring, statistics and analysis of all activities. Cellebrite's global leadership is demonstrated through its deployment of over 150,000 units at more than 200 mobile operators and retailers globally, representing well over 100,000 stores handling hundreds of millions of transactions per year.

Founded in 1999, Cellebrite is a subsidiary of the Sun Corporation, a publicly traded Japanese company (6736/JQ).

Jeremy Nazarian
Senior VP Marketing
[email protected]

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