Tuesday, September 8th, 2015 - Roy Morgan Research

Roy Morgan Research’s Business Confidence declined by 9.7 points in August (down 8.6% to 102.6) mainly due to the continued poor economic outlook for Australia over the next 12 months and the negative impact that this is likely to have on businesses’ future financial position. Business confidence is now down 13.5 points (11.6%) from 12 months ago and remains well below the five-year average of 116.9. The current level of 102.6 is the lowest since August 2011 when it was 101.8.

These August figures are the result of 866 interviews with all types of businesses across Australia.

The further decline in business confidence in August is of major concern, as it is now below the ANZ-Roy Morgan Australian Consumer Confidence average figure for the month, which was 113.0. Unfortunately the outlook for September at this stage for both consumers and businesses doesn’t look very positive, with the first week of the ANZ-Roy Morgan Consumer Confidence falling to 106.7 — putting it only marginally ahead of business confidence.

The decline in business confidence in August was caused by a drop in all components of the index. The biggest declines were in how businesses felt about their own financial position over the last 12 months, and their deteriorating financial outlook for the next 12 months.

Monthly Business Confidence -- Australia


Source: Roy Morgan Business Single Source (Australia), December 2010-August 2015. Average monthly sample last 12 months, approx. 950.

The continued negative outlook for the Australian economy has resulted in a major drop over the last month in the proportion of businesses thinking that the next 12 months would be a good time to invest in growing their business. This has now dropped to 51% (from 57% in July) and is well below the long-term average of 56%. Obviously, this does not bode well for improved economic growth.

Norman Morris, Industry Communications Director, Roy Morgan Research says:

“It is not surprising that business confidence declined in August, given the ongoing volatility of global financial markets during the month. Of major impact locally was the 8.6% drop in the ASX, the result of increased global economic and political uncertainty, particularly the dramatic movement in the Chinese stock market. Continued low commodity prices and their negative outlook, poor GDP growth, and the plummeting Australian dollar are all contributing to uncertainty in the market and impacting business confidence.

“While there is still hope that the mining sector’s decline will be compensated by growth in other sectors, this is unlikely, given the below-average confidence levels in key industries such as manufacturing, agriculture and retail. Confidence in the all-important construction industry remains only around average, and is not showing any real signs of improving. The industries showing above-average confidence include finance and insurance, rental and real estate, and the wholesale trade.

“Business confidence varies by state, with Tasmania narrowly ahead, followed by NSW, Victoria, Queensland, SA and WA.

“Despite recent government tax incentives for micro and small businesses to invest, it is concerning to see that both these segments have shown a major loss of confidence in August and remain well below the confidence of medium and large businesses. The government’s hope that small business would drive growth in the economy now looks unlikely.”

View this release in full on our website.

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Roy Morgan Research is Australia's best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Samantha Wilson
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business confidence, consumer confidence, business, economy




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