NEW YORK, NY--(Marketwired - Sep 3, 2015) - As brands and agencies demand more efficient advertising technology in social media and digital video marketing, Adknowledge Asia Pacific Pte. Ltd. has announced the acquisition of Komli Media, Inc.'s Southeast Asia operation.
This purchase combines approximately 100 sales and operations professionals with Adknowledge Asia's existing teams in Indonesia, Malaysia and Singapore. It adds two new markets -- Thailand and the Philippines -- to Adknowledge Asia's APAC footprint, which includes India, Hong Kong and South Korea.
Adknowledge Asia is a venture between Malaysia-based Axiata Digital Advertising -- a subsidiary of telecom giant Axiata Group Berhad -- and Adknowledge, an advertising technology company headquartered in the United States, with offices in North America, South America, Europe and Asia.
Through its Axiata partnership and other telecom relationships, Adknowledge is pioneering consumer-friendly, brand-safe strategies to use telco data to better target ads on social media networks across platforms, including mobile. This opens the door to responsibly monetizing telecom companies' vast user data to serve more relevant and appropriate ads.
"Demanding advertisers have been searching for technology partners who take media efficiency, targeting and ROI as seriously as we do," Adknowledge CEO Ben Legg said. "That's what gets us out of bed every day." Legg offers more thoughts on data monetization in this video.
Adknowledge's proprietary AdParlor platform -- an integrated service delivering seamless ad placement on Facebook, YouTube, Twitter and Instagram -- sets it apart in the industry. With it, clients worldwide can take what they learn from campaigns on one social network to improve targeting on others; no other ad tech company offers such insight.
Adknowledge is a digital advertising technology company specializing in using diverse sources of data to place ads via digital video, social media, apps and mobile, content recommendation and email. With 400 employees located on four continents, Adknowledge works with the most ambitious and innovative advertisers to unlock their digital audiences around the world. The company delivers return on investment for clients through advanced data analysis, targeting algorithms, campaign optimization and preferred relationships with major social media networks. Adknowledge's joint venture with Axiata is considered a model for how telecom companies can monetize their data in a consumer-friendly way.
To learn more about Adknowledge, visit adknowledge.com.
Axiata Group Bhd (AXIATA.MY) is one of the largest Asian telecommunications companies with controlling interests in mobile operators in Malaysia, Indonesia, Sri Lanka, Bangladesh and Cambodia and significant strategic stakes in India and Singapore. In addition, the Malaysian-grown holding company has a stake in non-mobile telecommunications operations in Pakistan.
Axiata, including its subsidiaries and associates, has more than 260 million mobile subscribers in Asia. Its vision is to be a regional champion by piecing together the best throughout the region in connectivity, technology and talent, uniting them towards a single goal: Advancing Asia.
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