Monday, August 31st, 2015 - Wilbur-Ellis Company

Victoria, Australia - Connell Brothers (CBC), the largest specialty chemicals and ingredients marketer and distributor in Asia-Pacific, announced today that, effective September 1, 2015, it is appointed to manage the sale and distribution of Graminex(R)'s products in Australia and New Zealand, including finished goods and ingredients, such as flower pollen extract, saw palmetto and cranberry.

The U.S.-based Graminex(R) is the exclusive grower and manufacturer of solvent-free Rye Grass Flower Pollen Extract(TM), and a leader in the international dietary supplement industry. Their products are sold in more than 44 countries on six continents. Graminex's vertically integrated manufacturing ensures quality, consistency and efficacy of their products. CBC Australasia will represent Graminex(R) Flower Pollen Extract active ingredients, as well as the dietary supplements, primarily focusing on the areas of prostate, immunological and women's health support.

"We are pleased with our success promoting Graminex's products in Taiwan, and look forward to maximizing similar marketing and distribution opportunities Australasia," said Alex Grantz, regional manager, Food & Nutrition. "Our Food & Nutrition portfolio continues to grow in this region, allowing us to better serve our customers' needs to differentiate their health and wellness product lines."

Cynthia May, CEO of Graminex(R) said, "Connell Brothers has a reputation of unmatched customer service and technical capabilities, including lab testing and product formulation. They have proven an efficient distributor for Graminex Products and I am confident that through their expertise and attention to product safety and quality assurance, they are the right distribution partner for Graminex in Australia and New Zealand."

About Connell Brothers

Founded in 1895, Connell Brothers is a division of Wilbur-Ellis Company and is the largest marketer and distributor of specialty chemicals and ingredients in Asia-Pacific with a keen focus on technical service, customer support, and environmental, health, and safety. Connell Brothers provides complete supply chain management from transportation, documentation, warehousing, and sales and distribution in 17 countries and in 37 offices located throughout Asia-Pacific. For more information, please visit

About Graminex(R)

Graminex(R) LLC is the leading producer of natural and solvent free pollen extract. Graminex(R) manages more than 6,500 acres of farmland in Northwest Ohio to meet its customer's needs. On these fields active ingredients are grown for the dietary supplement, pharmaceutical, food and skin care industries. Graminex(R) markets its own line of dietary supplements, focusing on prostate care, menopausal support, skin care and antioxidant, amino acid and phytosterol maintenance, Partnered with its distributors, Graminex(R) products are sold in more than 44 countries on six continents. For further information, please contact Colleen May at +1-419-278-1023 or by email at [email protected]. You may also visit

U.S.A Media Contact:
Sandra Gharib
Wilbur-Ellis Company
[email protected]

Contact Profile

Sandra Gharib

P: +1-415-772-4036


Connell Brothers, Graminex


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