COLOGNE, GERMANY--(Marketwired - Aug 21, 2015) - The official hall plan for dmexco 2015 shows clearly how dmexco is on course for consistent growth in all segments of the global trade event. Over 850 exhibitors from all around the world -- more companies from the global digiconomy than ever before -- will present themselves on more than 75,000 square meters. More than 500 international experts will present over 200 hours of scheduled program on the six stages of the dmexco Conference. Thanks to its unbridled growth throughout the past seven years, dmexco 2015 is, for the first time ever, opening up a fourth hall in which visitors will find new exhibitors as well as the Congress Hall, the TV Studio, the new Broadcasting Area, the new Girls' Lounge, and more. A comprehensive overview is provided by the dmexco hall plan 2015 at http://dmexco.de/Floor_Plan.
dmexco 2015 will feature a new exhibition record of more than 850 exhibitors from around the world, the largest Conference Center that the event has ever seen, and all this occupying more than 75,000 square meters in four halls for the first time ever. Effective immediately, the official hall plan -- a comprehensive overview of the exposition and conference -- is available online at http://dmexco.de/Floor_Plan. dmexco has further optimized its rapid route guidance concept to provide additional help with visitor orientation.
From the Agency Lounge to
the Start-up Village
A glance at the finished dmexco hall plan shows that all of the important brands and leading companies of the global economy are represented in Cologne in 2015. In Hall 8, alongside IBM and Oracle, you will find all of the leading German marketing specialists, such as Axel Springer Media Impact, Bauer Advertising, ForwardAdGroup (Burda), Gruner + Jahr EMS, IQ Digital (by Holtzbrinck), OMS, Spiegel QC, and United Internet Media in addition to Amazon, Criteo, eBay, Opera, and the TV/online marketers Sky, IP (RTL), and SevenOne Media (Pro7/Sat1). Hall 7's occupants include numerous top exhibitors from the U.S., such as Adobe, Aol, Facebook, Google, Microsoft, Medialink, Salesforce, Twitter, and Yahoo as well as companies such as Spotify and Teads. This hall also houses the dmexco Agency Lounge, along with all of the important global agency networks including companies such as Carat, Havas Media, MEC, Omnicom Media Group, Plan.Net Gruppe, pilot, Starcom MediaVest Group, VivaKi, and Wunderman. The individual stands of large agencies such as Dentsu Aegis, IPG Mediabrands, and Annalect Group (as a part of the Omnicom Media Group) will also make a striking contribution to the image of Hall 7 with their labs for the Internet of Things. The national pavilions of Switzerland, Austria, and France, which have all doubled in area, also raise the level of interest. Hall 6 is where dmexco visitors will find the Start-up Village, which has been developed specially by dmexco. Here, young companies will present their new business models in front of an audience of top-ranking and globally active investors. Hall 6 is also home to exhibitors such as arvato, DHL, OnPage, Otto Group, Rakuten, SAP, the Federal Ministry for Economic Affairs and Energy (BMWi), which has its own enterprise development programs, and Dutch Digital Agencies, which is making its first appearance here. You will also find the dmexco seminars -- in a new arrangement -- and a significantly enlarged food court in this hall.
Two dmexco innovations in
Besides the Congress Hall and the TV Studio, two dmexco innovations -- the Broadcasting Area and the Girls' Lounge -- will be found in the fourth dmexco hall (Hall 9). Companies and media organizations such as the Huffington Post are ideally situated to report from dmexco 2015 with moving pictures thanks to their presence in the new Broadcasting Area. The Girls' Lounge offers all of the sector's major female players a central and exclusive meeting place for more intensive and meaningful networking in a relaxed atmosphere.
The dmexco 2015 hall plan is available for download at http://dmexco.de/Floor_Plan
75,000 square meters for the first time in four halls: #dmexco #Hallenplan #2015 now available at http://dmexco.de/Floor_Plan
The official hall plan for dmexco 2015 shows clearly how dmexco is on course for consistent growth in all segments of the global trade event. Over 850 exhibitors from all around the world -- more companies from the global #Digiconomy than ever before -- will present themselves on more than 75,000 square meters. More than 500 international experts will present over 200 hours of scheduled program on the six stages of the dmexco Conference. Thanks to its unbridled growth throughout the past seven years dmexco 2015 is, for the first time ever, opening up a fourth hall in which visitors will find the Congress Hall as well as the new Broadcasting Area, the Girls' Lounge, and more. A comprehensive overview is provided by the dmexco hall plan 2015 at http://dmexco.de/Floor_Plan
dmexco is the leading international exposition and conference for the digital economy. As a unique combination of a trade fair and a conference, dmexco stands for innovative and forward-looking developments and trends at the center of a new digital economy: the digiconomy. With its focus on marketing, media, advertising, technology, and the Internet of Things, dmexco is the global platform for effective knowledge transfer and direct business transactions. In varied formats, it offers the largest selection of current economic trends, growth strategies, product innovations, and creative diversity. As a result, dmexco is the central showcase in the digital age for all forward-looking brand innovators and opinion leaders, advertising executives, marketing specialists, and startups, as well as all agency segments and media companies.
The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy -- BVDW) is the owner of the dmexco trademark. With special assistance from OVK -- Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the exposition/conference. Koelnmesse is the organizer of dmexco.
You'll find complete information on dmexco 2015 (September 16 & 17 in Cologne), as well as photos, videos, and original audio from dmexco 2014, at www.dmexco.de, www.facebook.com/dmexco, http://twitter.com/dmexco and www.youtube.com/dmexcovideo.
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