Thursday, August 20th, 2015 - Roy Morgan Research

In the 12 months to June 2015, women with superannuation had an average balance of $101,900 compared to men with an average of $158,100. This is equivalent to only 64.5% of the male average balance but is higher than a decade ago (2005), when it was just 57.6%.

These are the latest findings from the Roy Morgan Single Source survey of over 50,000 people pa, of which over 34,000 have superannuation.


Need to consider ‘median’ balance of superannuation

Although Roy Morgan measures the mean and median balances for superannuation, it is more meaningful to consider the median value — which is more representative of the market, as it is not distorted by extremely high balances. The current median value of superannuation held by women is only $35,200, which means that half have balances below this and half above. This compares to a median of $62,900 held by men.

Superannuation balance: men vs. women


Source: Roy Morgan Research Single Source; July 2004-June 2005 (n=34,906); July 2014-June 2015 (n=34,429)

Based on the median value held in superannuation, women have made some progress in closing the gap, rising from just 44.2% of the male median in 2005 to 56% currently, but this is still very low.


Women trail men in superannuation across all age groups

Age is a major determinant of how much someone has in superannuation, with balances increasing as people head towards retirement. Men, however, are well ahead of women across all age groups up to 65+.

Median superannuation balance by age: men vs. women


Source: Roy Morgan Research Single Source; July 2014-June 2015 (n=34,429)

For the pre-retirement age group (50-64), the median value held by men in superannuation is $139,900, well ahead of women with $76,300. This is not only a major gap (over $63,000) in favour of men but indicates that the majority of this age group overall are not well prepared for retirement.

For the 65+ age group the median value of superannuation for men is $192,600, and for women it is $129,100. These figures further indicate that there is a major deficiency in retirement funding from superannuation.


Satisfaction with financial performance of superannuation is key

Attracting and retaining superannuation customers depends to a considerable extent on investment performance and associated fees. Our research shows that these are a major reason that people switch to self-managed super funds in particular. To increase the superannuation balances held by women at the brand level, it is necessary therefore to measure how satisfied they are with the financial performance of their fund relative to others.

The following chart shows that women are clearly the most satisfied with the performance of self-managed super funds (78.8%) and Q Super (72.7%).

Largest 15 superannuation funds for women: satisfaction with financial performance


Source: Roy Morgan Research Single Source; July 2014 - June 2015 (n = 16,431)

While the average level of super-fund satisfaction among women is 57%, a number of major funds fall noticeably short of this average. AMP is the lowest with 49.5%, but Hostplus (49.7%), REST (51.9%) and SunSuper (52.0%) are also failing to impress their female members.

Norman Morris, Industry Communications Director, Roy Morgan Research says:

“With considerable publicity being given recently to the gap between men and women in regards to superannuation balances, it is quite encouraging that we have seen a gradual narrowing of this gap over the last decade. However, a major issue still remains, in that women hold less than two-thirds of the average value of super balances held by men — and only 56% if we view super balances in terms of median value.

“Obviously, several factors are helping to close the gap, such as the gradual impact of the compulsory super scheme, higher levels of education for women, increased awareness of the issue, increased work-force participation and a trend towards self-managed  super. However, the gap is narrowing very slowly, and more definitive action is probably needed.

“Although we see that super balances increase with age for men and women, it is concerning that women have much lower median balances across all age groups. This makes it very difficult for women to catch up by retirement age. Furthermore, a serious problem exists for both sexes with regards to inadequate funds from super for retirement. Half of the men with super in the critical pre-retirement age (50 to 64) have balances of less than $140,000 while half of the women in that group have less than $76,000.

“Despite the fact that superannuation performance tables are produced from a number of sources and published periodically, fund members’ behaviour will ultimately be determined by how they feel their fund is performing. Our results show that a number of major funds are not meeting the expectations of their female members, which will make retaining and attracting funds more difficult.”

View this release in full on our website.

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Roy Morgan Research

Roy Morgan Research is Australia's best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Samantha Wilson
P: (03) 9224 5268


superannuation, banking, finance, qsuper, catholic super, hesta, first state super, BT, australian super, colonial first state




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