It’s been ten years since Melbourne’s Joe Hachem won the Main Event at the World Series of Poker in Las Vegas. While poker machines remain the dominant form of gambling at casinos, a select group of only around 1 in 125 Australians play the namesake card game there during the year.
The June 2015 results from Roy Morgan’s Gambling Monitor reveals 1 in 20 of us (5.0%) played one or more table games at a casino at least annually. Behind Roulette (2.9%) and Blackjack (2.2%), and The Big Wheel (1.1%), Poker was the fourth most popular casino table game, with 0.8% of Australian adults having played in the last 12 months during the year to June 2015.
There are some clear age and gender differences in the rates of casino poker-playing. Over twice as many men play poker at casinos as women: 1.2% vs 0.5%. However it’s clearly a younger person’s game among both sexes, with participation declining with age: from 2.6% of men and 1.4% of women aged 18-24, 2.2% of men and 0.9% of women 25-34, 1.1% of men and 0.3% of women 35-49, and just 0.4% of men and 0.2% of women 50+.
% who played poker at a casino in the last 12 months:
Source: Roy Morgan Single Source, July 2014 – June 2015 n = 15,241 Australians 18+
Angela Smith, Group Account Director, Roy Morgan Research, says:
“Although fewer Australians play poker at casinos than roulette or blackjack, poker players participate around three times more often. Half (50%) of all those who played poker at a casino within the past year played in an average three months compared with 45% of all roulette players and 34% of blackjack players being recent participants.
“The other half of casino poker players who participate less often than every three months might do well to remember there’s a good chance they’re up against some sharks who play every fortnight or more. Poker is considered by many to be a game of skill, or even a sport. In a few weeks, ESPN will air a weekly recap of the 2015 World Series of Poker Main Event leading up to a live final table broadcast in early November.
”Roy Morgan’s ongoing Single Source survey allows gambling data—including participation, frequency, expenditure and attitudes across all different venues and gambling types including casino table games—to be tracked and examined against a wide range of other consumer metrics including demographic and psychographic segmentations, media consumption habits and internet use, sports participation and spectating, leisure activities and entertainment preferences.”
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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