TOKYO - UNIQLO today announces the launch of MAGIC FOR ALL - the line of apparel that adds a touch of Disney enchantment, Marvel action, Star Wars adventure and Disney-Pixar creativity to everyday LifeWear fashions - in UNIQLO stores and online sites from this week. To communicate the MAGIC FOR ALL sentiment to adults and children alike, UNIQLO will begin to unveil a new print, digital and in-store advertising campaign called 'Shadow Magic.'
"MAGIC FOR ALL aims to bring the magic of The Walt Disney Company and its iconic brands to the complete UNIQLO customer experience," said John Jay, President of Global Creative, Fast Retailing Co., Ltd. "Our collaboration with the Disney Products Company is not simply about products; it is about a positive and joyful expression whenever you enter the world of Disney. The new advertising campaign shows how there is a Mickey or a Minnie in all of us, no matter our age or position in life. From art to design competitions, to exclusive in-store events and more, our hope is to express MAGIC FOR ALL in a fun and sophisticated way."
UNIQLO began its relationship with Disney Consumer Products in 2009, with the introduction of its first line of UTs (UNIQLO T-shirts) featuring iconic and treasured Disney characters, Mickey Mouse and Minnie Mouse, to the delight of customers worldwide. Through MAGIC FOR ALL, UNIQLO launches new items featuring Disney characters, including innovative products such as the Plush/Mickey Mouse and the Mickey 100 series of exclusive T-shirts.
The Plush/Mickey Mouse items are the first ever to be made using UNIQLO's signature fleece and flannel fabrics. Sold initially in 16 different colors and patterns, UNIQLO aims to increase the line and offer more variations throughout the year.
The inspiration for the Mickey 100 series was taken from 100 exclusive new designs for Mickey Mouse. Leading Disney creatives designed various original miniature Mickey Mouse statues that will be exhibited in UNIQLO global flagship stores around the world, starting with the MAGIC FOR ALL concept store that will open in Shanghai on September 27. Fifteen of the designs were reproduced on colorful UTs, which include five exclusive designs for children.
The MAGIC FOR ALL 2015 fall winter collection includes several hundred items in all, for men, women, kids and babies, and it offers a wide range of products, everything from Ultra Light Down, fleece, flannel shirts, and UTs, to plush, umbrellas, room slippers and more. The collection features Mickey Mouse and Minnie Mouse, as well as popular characters from Stars Wars, Disney-Pixar Animation Studios' Toy Story, Marvel's Avengers and Disney's Frozen.
Launch date and product assortment may vary according to UNIQLO store and market.
For more information regarding MAGIC FOR ALL, please visit http://magicforall.uniqlo.com
'MAGIC FOR ALL' logo:
Image photo of the new UNIQLO 'Shadow Magic' advertising campaign:
Unveiling the initial products in the MAGIC FOR ALL collection at a pop-up store:
A selection of the Mickey 100 miniature statues in a wall display from the pop-up store:
A close up of one of the Mickey 100 miniature statues:
A selection of the new UTs (UNIQLO T-shirts) based on the designs of the Mickey 100 miniature statues:
A selection of the new UNIQLO Ultra Light Down jackets for women:
A selection of the new Plush/Mickey Mouse in UNIQLO's signature fleece and flannel fabrics, with a selection of the new UTs:
About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading global Japanese retail holding company that designs, manufactures and sells clothing under seven main brands: Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory, and UNIQLO. With global sales of approximately 1.38 trillion yen for the 2014 fiscal year ending August 31, 2014 (US $13.6 billion, calculated in yen using the annual average exchange rate to the end of August 2014 of $1 = 101.5 yen), Fast Retailing is one of the world's largest apparel retail companies, and UNIQLO is Japan's leading specialty retailer.
UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. Today the company has a total of more than 1,600 stores in 16 markets worldwide including Japan, Australia, China, France, Germany, Hong Kong, Indonesia, Malaysia, Philippines, Russia, Singapore, South Korea, Taiwan, Thailand, U.K. and the U.S. In addition, Grameen UNIQLO, a social business established in Bangladesh in September 2010, currently operates several Grameen UNIQLO stores in Dhaka. UNIQLO manages an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel. The company believes that truly great clothes should be supremely comfortable, feature universal designs, are of high quality and offer a superb fit to everyone who wears them.
With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.
For media queries, please contact:
UNIQLO Global PR
Naoto Miyazawa / Hitomi Yamanaka
Fast Retailing Global Corporate PR
Tel. +81 3 6865 0960