Thursday, August 13th, 2015 - NewsMaker

54% of Executives Do Not Believe in Their Company's Strategy; Don't Let Your Company Fall Into This Group -- Watch "Deploying Your Strategy" for Pitfalls and Tips

SYLVANIA, OH -- (Marketwired) -- Aug 12, 2015 -- The new animated white paper, "Deploying Your Strategy," from Root Inc., the strategy execution consulting company, uncovers the common mistakes leaders face and outlines three important steps leaders can take to successfully roll out a new company strategy.

Almost everyone in the business can admit: launching a new strategy can be tricky. While executives may rejoice after they have penned a new strategic approach, crafting the strategy is just the start. Implementing a transformational business strategy is when the hard part really begins because most new strategies bring conflict, adversity, and inconsistency -- out of necessity.

This short, information-packed video reminds viewers that deploying a strategy takes a lot more than PowerPoints and town halls and offers three tips on how to do it right:

1. Lead with conviction: 60-90% of company strategies do not achieve the intended goals. Why? When the executive team is not aligned, a new strategy will fail miserably. All leaders have to be on the same page and drive home the new mission across the organization.
2. Don't just communicate, illuminate! Every employee needs to understand their specific role in the new strategy and how their role has an impact on transforming the company.
3. Take the long view: Change is a process -- it happens over time. A new strategy takes a long-term commitment. You can't expect overnight success, but big improvements lead to big rewards.

Watch the animated video and download the related white paper.

About Root Inc.
Root is a strategy execution company that helps organizations engage their people as the catalyst and driver for change. Root does this by connecting people with complex strategies using creative and visual methods, transformative insights, and consulting know-how on strategy deployment and sustainment. With more than 20 years of capabilities developed from partnering with the world's largest businesses, Root has created a proven framework that consistently achieves clarity, ownership, and results. Based in Sylvania, Ohio, Root has been recognized as a Great Place to Work eight times. Visit www.rootinc.com for more information.

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Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2872280


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