Tuesday, August 11th, 2015 - Roy Morgan Research

This morning we published new monthly figures for Netflix uptake in July. We had previously also reported figures for May and June. 

The final monthly figures for Netflix in May and June are slightly different than our previously published early indicators. Our final currency results show that in May, Netflix reached 419,000 homes and 1,161,000 Australians 14+; in June, 571,000 homes and 1,533,000 people.

The new published figures for July are equivalent to these updated results for May and June, and therefore these should be used for any month-by-month comparison of results.

View the full story on our website


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Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
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