Friday, July 31st, 2015 - Royal Society for the Blind

Helping people who are blind or vision impaired has always been the mission of the Royal Society for the Blind (RSB), but what about those who have seen ‘too much’?

Coinciding with International Assistance Dog Week, the RSB will launch a powerful new television commercial, airing for the first time on Channel Nine this Sunday (2 August 2015). The commercial showcases its new Operation K9 Assistance Dog Program for veterans living with Post Traumatic Stress Disorder (PTSD).

Operation K9, a joint program provided by the RSB and the Returned & Services League (RSL-SA), is part of the RSB’s Assistance Dog program.

The new initiative reflects the RSB and RSL’s commitment to supporting the welfare of those who have bravely served their country in a way that utilises the RSB’s unique capabilities as South Australia’s leading provider of Assistance Dogs.

The television commercial depicts haunting images of a veteran experiencing a night terror, recalling a combat situation. An Assistance Dog then wakes him from the nightmare, switches on a light and sits nearby to offer comfort after sensing the man’s distress.

The RSB Assistance Dogs involved in Operation K9, who can accompany their owners everywhere, including on public transport and in shopping centres, cinemas and restaurants, are trained to carry out a range of tasks aimed at reducing anxiety, as well as being a ‘friend’ and companion to those living with PTSD.

Chris Muldoon, RSB Guide Dog Service Manager, says Operation K9 is “an exciting extension of our successful RSB Guide Dog Service”.

“To see the special partnership between veterans in need and their RSB Assistance Dog is a beautiful thing,” Chris says.

To learn more about Operation K9 or the RSB Guide Dog Service, visit the RSB team during International Assistance Dog Week at Rundle Mall next Wednesday (5 August 2015), from 10am to 3pm.

People can register their interest to become a RSB volunteer or puppy educator, make a donation to support this new program and even have a ‘selfie’ taken in a photo booth with the RSB Guide Dogs’ newest ‘C’ litter of pups – Coco, Charlie, Clark, Clancy and Cyndi.

What? International Assistance Dog Week

When? Wednesday, 5 August 2015

Where? Look out for the purple RSB marquee out the front of Nespresso/Gawler Place

For a sneak peek of the Operation K9 television commercial, visit the RSB YouTube channel:


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Royal Society for the Blind

The Royal Society for the Blind (RSB) is a not-for-profit organisation providing services to South Australians who have a severe vision impairment. These services are delivered by a professional, committed and highly qualified team supported by volunteers, drawn from all age groups and walks of life.

Blindness or vision impairment can have a severe impact on a person's lifestyle. The RSB is here to assist people to overcome their vision impairment and participate independently in the community.

The quality and effectiveness of our services is assessed annually through independent client surveys. As our results show, we have continued to provide a high level of client satisfaction over a sustained period of time.


Lauren Ferrone
P: (08) 84175537
M: 0439844051


RSB, Royal Society for the Blind, RSL, Assistance Dogs, Veterans, Guide Dogs, Dog, PTSD, Post traumatic Stress Disorder, TVC, Television Ad, Blind, Vision Impaired, Operation K9, International Assistance Dog Week



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