Monday, July 20th, 2015 - Ogilvy Public Relations Singapore for SG50

SINGAPORE - SG50, today, launched an online search for the country's most passionate fan. Titled "SG50's Biggest Fan", the contest will reward one lucky winner and 3 loved ones with an experience of a lifetime - a 1 night Airbnb staycation at the Esplanade Theatre stage and four tickets to the National Day Parade over the Jubilee Weekend.

Leveraging Airbnb's expertise at providing unique experiences, the Esplanade Theatre stage will be transformed into a home. Styled to the theme "A Night through Time", the home will remind its guests of 1960s Singapore, in all its elegance and simplicity.

The winner and their loved ones will enjoy a programme that includes learning basic joget steps in traditional Peranakan costumes from the Main Wayang Company, and a behind-the-scenes tour of Esplanade. They will also enjoy a culinary experience in the evening at Esplanade's rooftop restaurant. The 2-day 1-night Esplanade experience will then culminate in four coveted seats at the 2015 National Day Parade.

To qualify for a chance to win, contestants will need to submit a short video, up to 15 seconds, wishing Singapore a happy birthday. The most creative video contribution will be selected and the results will be announced on the SG50 Facebook Page on 5 August 2015.

Contest details and instructions are available at For information on the Airbnb listing and the programme for the evening, please visit

"This August, as we come together as one in celebration of Singapore's 50th birthday, we also look forward to hosting SG50's biggest fan - our first overnight guests - at the Esplanade Theatre. As we welcome them into their abode for the two days, we hope that they will encounter not just the joy of the arts, but also a comfortable and warm experience, just like being in their own home. With the National Day Parade taking place at the neighbouring Padang, they will be able to soak in the atmosphere of Singapore's Golden Jubilee celebrations at Esplanade with arts performances and activities by our very talented Singapore artists," said Racel Yee, Head, Service Delivery & Standards, The Esplanade Co Ltd.

"Airbnb has unlocked millions of magical, unique hospitality experiences around the world and this staycation is going to be no exception. We are thrilled to be part of this event and reward Singapore's biggest fan with a once-in-a-lifetime opportunity to see the city in a wholly new light. Turning a Singapore landmark like Esplanade - Theatres on the Bay into a home for one night is a true testament to how ambitious dreams can become reality in Singapore. What a great way to celebrate this momentous birthday together," said Chai Jia Jih, Managing Director, Southeast Asia and India, Airbnb.

About Singapore50

Singapore is celebrating the 50th anniversary of its independence in 2015. To commemorate and celebrate this major milestone in our nation's history, Singaporeans will not only have a say in how the nation celebrates its Golden Jubilee, they will also be invited to plan and organise activities. To guide and coordinate the plans for the 50th anniversary celebrations, a Steering Committee chaired by Minister for Education Heng Swee Keat has been formed. Named the Singapore50 (SG50) Steering Committee, it comprises representatives from the public, private and people sectors. For more information on SG50, please visit

For more information on SG50, please visit the follow digital platforms:
- SG50 Official Website: 
- SG50 Facebook:
- SG50 Instagram:

About Esplanade - Theatres on the Bay

Esplanade is Singapore's national performing arts centre. Its year-round line-up of about 3,000 performances presented by Esplanade, its collaboration partners and hirers include a diverse calendar of ticketed and non-ticketed programmes featuring dance, music, theatre, visual arts and more, making the arts accessible for everyone. The centre works in close partnership with local, regional and international artists to develop artistic capabilities and content, push artistic boundaries and engage audiences. It also develops technical capabilities for the industry nationally.

This architectural icon, with its distinctive twin shells, houses world-class performance spaces complemented by a comprehensive range of professional support services. Its two main venues are the 1,600-seat Concert Hall and a Theatre with a capacity of 2,000. In May 2015, Esplanade was chosen as one of SG Heart Map's 50 special places.

Esplanade - Theatres on the Bay is operated by The Esplanade Co Ltd, which is a not-for-profit organisation, a registered Charity and an Institution of a Public Character.

Visit for more information.

About Airbnb

Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world - online or from a mobile phone. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 34,000 cities and over 190 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions.

Visit for more information.

Contact Profile

Malvin Chua

P: +65 6213 7810


SG50, Airbnb, Esplanade


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