Thursday, July 16th, 2015 - NewsMaker

NORTHRIDGE, CA -- (Marketwired) -- Jul 15, 2015 -- Nature Made®, a leading vitamin and supplement brand that is part of Pharmavite, announced that it has selected Butler, Shine, Stern & Partners (BSSP) ( as its creative agency of record following a review.

The appointment assigns BSSP with responsibility for online and offline strategy and development of Nature Made creative assets for TV, digital, print, owned channels and other media throughout the U.S. The agency will partner with Nature Made's media, promotions and PR agencies to develop the company's 2016 Nature Made campaigns.

In commenting on the choice of BSSP, Etienne Patout, Pharmavite CMO, said, "BSSP impressed us with solid strategic thinking, strong insights-based creative work, and their agility at developing messages in the right media along the consumer journey. We feel that BSSP brings the right mix of expertise and enthusiasm to help us take Nature Made, a leading brand with a heritage of 40 years, to the next level."

Nature Made launched the review for its account in the beginning of 2015 to identify an agency partner to help build the Nature Made brand and differentiate it in the highly competitive vitamin, mineral and supplement market. The four-month search process began with a long list of 70+ agencies, culminating in a series of meetings with a handful of finalists and Pharmavite executive leaders.

"This is a great win for BSSP," noted Greg Stern, CEO. "A fundamental element of our culture is built on the wellness and happiness of our employees. That helps provide insight into Nature Made -- a brand whose purpose is to promote its consumers' well-being. We are looking forward to helping drive the growth of Nature Made."

About Nature Made®
Nature Made® is the #1 selling national vitamin and supplement brand in traditional retail scanning outlets (based in part on data reported by Nielsen through its Scantrack® service for the Total Vitamins category for the 52-week period ending 6/6/2015 in US xAOC and US Food Drug Mass channels. ©2015 The Nielsen Company). Manufactured by Pharmavite, Nature Made has developed quality vitamins, minerals and supplements for 40+ years. Nature Made adheres to strict manufacturing standards and was the first national supplement brand to have a product verified by United States Pharmacopeia (USP), and Nature Made is the national supplement brand with the most products carrying the USP Verified Mark -- verification that products meet stringent quality criteria for purity and potency. Visit for the latest news and offerings.

About BSSP
BSSP,, is a full-service marketing communications agency based in Sausalito, CA, providing services in advertising, online marketing, web development, data analytics, media strategy and buying, brand identity, design and strategic brand consulting. BSSP is one of the largest independent agencies in the West and is known for providing highly creative, fully accountable marketing solutions to a broad array of marketers including Priceline, MINI Cooper, Blue Shield of California, Greyhound, El Pollo Loco, Sunrun and others. Adweek named BSSP Small Agency of the Decade, and Outside magazine recognized the agency by putting it on their list of Best Places to Work in America in 2011, 2012, 2013 and 2014. Further, deemed BSSP "one of the top 10 agencies in the country" in 2012. BSSP is a member of Worldwide Partners, a group of 95 independent agencies around the world.

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Toni Lee

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Nature Made(R) Names BSSP Agency Record



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