Thursday, May 13th, 2010 - Adventity
Acquisition to Extend Sutherland's Service Capabilities and Increase the Company's International BPO Client Base

ROCHESTER, NY--(Marketwire) - Sutherland Global Services, a leading provider of Business Process Outsourcing (BPO) and Technology Enabled services, today announced the 100% acquisition of Adventity Global Services in an all-cash deal.

Adventity, with over 2,500 employees and operations in New York & Houston in the United States, Mumbai & Chennai in India and Dubai in the U.A.E., is a premier provider of business & financial research and analytical services. They focus on providing platform-based BPO services to Banks and Financial Services companies and the Airline & Travel Industry.

"Sutherland combines back-office and customer facing front-office services to drive productivity and deliver measurable results for its clients. The offerings and approach at Adventity completely aligns with our strategic direction of expanding our presence in key verticals through platform based integrated solutions," commented Dilip Vellodi, Chairman and CEO of Sutherland Global Services. Vellodi added, "The acquisition of Adventity will extend Sutherland's service capabilities and broaden the company's marquee client base."

Adventity's global clients will now be able to leverage Sutherland's secure and scalable worldwide infrastructure and would have full access to Sutherland's suite of services. Sutherland in turn will utilize Adventity's capabilities and domain expertise to secure a leadership position in complementary verticals in the vital emerging markets of Asia, Africa and the Middle East.

Kumar Subramanian, CEO of Adventity remarked, "Our global search for the right partner ended with Sutherland, in whom we found a company who would take the leadership position in the BPO space. In Sutherland we found a true multi-national with a balanced and global delivery approach. Headquartered in the US, which is 65% of the global BPO market, Sutherland's close-to-customer engagement model and an exceptional multi-national leadership team appealed to us. We are indeed excited about joining the Sutherland team and taking our growth plans to the next level."

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Adventity


Adventity was established in 2003 and has operations in US, India and the U.A.E. It is a market leading full service KPO/BPO firm for the Banking & Financial Services and the Airlines & Travel industry. Adventity offers comprehensive & innovative knowledge services including research and analytics and transaction services to clients across the globe. For more information, visit www.adventity.com.
Prabhu S
P: +91-944-404-0748
W: www.sutherlandglobal.com

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Sutherland Global Services, Adventity

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