Tuesday, July 7th, 2015 - NewsMaker

COLOGNE, GERMANY--(Marketwired - Jul 7, 2015) - Bridging Worlds: On the road to the digiconomy, the dmexco Conference 2015 program and its top speakers from every region of the world will create crucial bridges between the most relevant themes on the one hand and, on the other, the big advertising brands, the major agency networks, leading digital brands, trading companies, media companies, and creative and visionary masterminds. The complete conference program will be available online at the end of July. Trade visitors can register for dmexco 2015, initially free of charge, starting on July 20 at http://dmexco.de/2015/en/Tickets.html

In its program, the dmexco Conference 2015 will connect all the worlds of today's digiconomy under the motto "Bridging Worlds." The very first highlighted speakers of the dmexco Conference 2015 will include the most important pioneers and visionaries from the global marketing, media, and advertising business. In multifaceted conference formats featuring first-class panels, the speakers will unify a broad range of different worlds, try to bridge opposites, and ideally support the dmexco visitors as they move toward to the Industry 4.0.

Summit of international customers and leading agencies
At the dmexco Conference 2015, leading corporate CEOs from the global advertising business will be developing new potentials. The participants will include top advertisers such as Raja Rajamannar (Global CMO, Mastercard), Babs Rangaiah (Vice President Global Media Innovation, Unilever), and Deborah Wahl (SVP & CMO, McDonald's). For the first time, an illustrious selection of top executives from the leading advertising brands in Germany will stand on the dmexco stage. They will include Béatrice Guillaume-Grabisch (CEO, Nestlé Germany), Ralf Gusko (Executive Board Member, Beiersdorf), Marie Eve Schroeder (CMO Henkel Beauty Care, SVP, Henkel), and Marc Opelt (Member of the Management Board for Marketing and Sales, Otto). Future-oriented visions and strategies from the international agency sector will be presented in reports by the global heads of the most important agency networks: Sir Martin Sorrell (Chairman & CEO, WPP Group), Yannick Bolloré (Chairman & CEO, Havas), Henry Tajer (Global CEO, IPG Mediabrands), Troy Ruhanen (President & CEO, TBWA Worldwide), Steve King (Global CEO, ZenithOptimedia), Nigel Morris (CEO, Dentsu Aegis Network Americas & EMEA), Jonathan Nelson (CEO, Omnicom Digital), Mark Read (CEO, Wunderman), Laura Desmond (CEO, Starcom MediaVest Group), and Michael Trautmann (Founder & CEO, thjnk).

Welcome to the show: Digital brands and media companies
Valuable insights from the world of the leading digital brands and platforms will be presented by a group of participants including Adam Bain (President Global Revenue, Twitter), Tim Armstrong (CEO, AOL), Prashant Fuloria (SVP Advertising Products, Yahoo), Marne Levine (COO, Instagram - requested), Nicola Mendelsohn (VP EMEA, Facebook), Lexi Reese (VP Global Programmatic Platforms, Google), Thomas Kurian (President Product Development, Oracle), and Arkady Volozh (Co-Founder & CEO, Yandex). Heads of leading media companies, such as Thomas Ebeling (CEO, ProSiebenSat1 Group), Jim Egan (CEO, BBC Global News), Frank Cooper (CMO & CCO, Buzzfeed), Gabor Steingart (Publisher, Handelsblatt Group), Jacki Kelley (COO, Bloomberg Media), and Erin McPherson (CCO, Maker Studios) will show how the international media sector is taking off into a successful digital future.

Top retailers and masterminds will speak at dmexco 2015
Representatives of the traditional and digital trade from Germany and abroad will talk about the key opportunities and challenges of the digiconomy for global trade. The speakers in this group will include Kate Kui (VP, JD.com) from China, Martin Wild (CDO, Media-Saturn), and Jean-Jacques van Oosten (CDO, Rewe Group). In a further highlight of the dmexco Conference 2015, a selected group of CEOs, visionaries, and creative individuals will take a look beyond the current digital trends. They will include John Battelle (Founder & CEO, NewCo), Gary Vaynerchuk (Founder, VaynerMedia), Jim Stengel (CEO & Founder, The Jim Stengel Company), Michael Kassan (Chairman & CEO, MediaLink), Shahrzad Rafati (Founder & CEO, Broadband.tv), David Hayes (Head of Creative Strategy & Entertainment Evangelist, Tumblr), and Alexander Schill (CCO & Managing Director, Serviceplan Group).

Christian Muche and Frank Schneider, both from dmexco: "We are convinced that in the future business success will crucially depend on whether companies can combine real and virtual worlds, and digital and analog worlds, with one another and whether they can build a bridge to the consumer of tomorrow. We have therefore set ourselves the following goal for the Expo and Conference of dmexco 2015: to unite all the areas and disciplines of digital business, and thus to create the key bridge into a new digital era for companies. At the dmexco Conference we will bring together the leading thinkers and the most important brands from all of the relevant business segments in one place and under one roof. And we will do this at the highest possible level! Many of the speakers that our visitors and guests will see will be on a European stage for the first time ever."

The complete program of the dmexco Conference 2015 can be seen online starting at the end of July. An initial preview can be found at http://dmexco.de/2015/en/Top_Speaker.html. Interested decision-makers from the fields of marketing, technology, creativity, and the media can reserve their free dmexco tickets starting on July 20 at http://dmexco.de/2015/en/Tickets.html. The free-of-charge registration phase will last until August 17. After that, a multistage ticket price model will be used.

Preview: #dmexco #Conference #2015 will bring together top speakers from all worlds of the digiconomy http://dmexco.de/2015/en/Top_Speaker.html

An initial preview of the #dmexco #Conference #2015 program clearly shows: On the road to the digital era of the #digiconomy, the conference program under this year's dmexco #motto, "Bridging Worlds," will create key bridges between the most relevant themes on the one hand and, on the other, the big advertising brands, the major agency networks, leading digital brands, trading companies, media companies, and creative and visionary masterminds. A first glance highlighted speakers can be found at http://dmexco.de/2015/en/Top_Speaker.html. The complete conference program can be seen online starting at the end of July. Trade visitors can register for dmexco 2015 free of charge starting on July 20 at http://dmexco.de/2015/en/Tickets.html.

About #dmexco
dmexco is the leading global trade fair and conference for the digital economy. The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy -- BVDW) is the owner of the dmexco trademark. With special assistance from OVK -- Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the exposition/conference. Koelnmesse is the organizer of dmexco. As a unique combination of a trade fair and conference, dmexco stands for innovative and forward-looking developments and trends at the center of a new digital economy: the digiconomy. With its focus on marketing, media, advertising, technology, and the Internet of Things, dmexco is the global platform for effective knowledge transfer and direct business transactions. In varied formats, it offers the largest selection of current economic trends, growth strategies, product innovations, and creative diversity. As a result, dmexco is the central showcase in the digital age for all forward-looking brand innovators and opinion leaders, advertising executives, marketing specialists, and startups, as well as all agency segments and media companies.

You can find all the information about dmexco 2015 (held in Cologne on September 16 and 17) as well as photos, videos, and audio clips from dmexco 2014 at www.dmexco.de, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

Contact:

Andre Hoffmann
Tel.+49 40 679 446 53
Fax +49 40 679 446 11
e-mail
[email protected]

 

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