Adtech Company Brings Advertising Equality to World's Offline Retailers
NEW YORK, NY -- (Marketwired) -- Jul 02, 2015 -- Cosmose (cosmose.co), the global advertising technology company on a mission to bring equality to advertising, today announced its formal launch of the Cosmose OMNIcookie™ and the opening of its U.S. headquarters. Following success in Hong Kong, the launch allows the 94% of advertisers who sell products in the physical world to benefit from the company's ability to unite online ads performance with offline purchases.
There are two types of advertisers, the 6% who sell products online and the 94% who sell in the physical world, where advertising technology didn't give them equal opportunities. The Cosmose OMNIcookie™ finally enables offline retailers to solve one of their biggest challenges: connecting with customers after they leave a store and measuring which online ads are selling offline, while protecting consumer privacy.
"Cosmose fixes the broken advertising industry by turning offline stores into websites. Until today, 1.1 million offline retailers in the United States were treated by advertising technology as second-class marketers," said Miron Mironiuk, Founder & CEO of Cosmose. "By connecting online ads with offline sales, the Cosmose OMNIcookie™ will increase accountability of the $500 billion advertising industry from today's 2% to 30%."
The Cosmose OMNIcookie™ allows retailers to:
- Turn offline store into a website to understand customers' in-store habits (Cosmose Offline Analytics).
- Target mobile and desktop ads to offline window shoppers, 'just looking' visitors, best customers and the lost ones (Cosmose Offline Retargeting).
- Track offline ROI of online campaigns with Cosmose's performance metrics, Cost Per Offline Visit and Cost Per Offline Sale.
The Cosmose OMNIcookie™ and platform have achieved initial success in the Hong Kong market, which has the highest penetration of smartphones in the world and the highest advertising spending per capita. Cosmose estimates that its technology will reach all smartphone users in Hong Kong by the end of this month.
To learn more about Cosmose and receive a free, three-month trial, visit www.cosmose.co.
Founded in 2014 by Miron Mironiuk, Cosmose is a global advertising technology company dedicated to bringing equality to advertising. The Cosmose OMNIcookie™ enables the 94% offline retailers, to turn their stores into websites, target personalized mobile and desktop ads to their offline visitors and precisely track which ads drove offline visits and sales. Cosmose currently works with more than 15 global clients, including premium CPG and luxury retail brands. For more information, visit http://cosmose.co/.
Cosmose. Offline. Online. Think equal.
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