TV, Digital, Radio, Print, Out-of-Home and Direct Marketing Ads to Run in 20 Markets
HUNTINGTON BEACH, CA -- (Marketwired) -- Jul 01, 2015 -- Grupo Gallegos, one of AdAge's "Agencies to Watch 2015," and Comcast's XFINITY, the nation's largest video and high-speed Internet provider, have launched "Perfect for Me" for Bicultural Hispanics as a follow-up to their acclaimed "Because I Can" campaign.
"Perfect for Me" will run in 20 key markets utilizing Univision and Telemundo broadcast and digital properties, as well as local radio, print, out-of-home and direct marketing. Grupo Gallegos is handling all creative, with media strategy and buying from MediaVest.
Building on the success of a consumer centric approach, "Perfect for Me" uses humor to tell stories that are relatable, genuine and empowering to Bicultural Hispanics. Thirty and sixty-second TV spots, for instance, include:
- A young child who asks so many questions that only XFINITY high-speed Internet can answer them quickly enough.
- A mother who needs XFINITY's X1 Entertainment Operating System to record separate shows for her four girls while she watches her novela live.
- A man who can't impress anyone with his large collections of cuckoo clocks or even rubber ducks, but succeeds with his massive collection of 149,000 movies and TV shows (on demand, of course).
All elements of the campaign include the tagline: "The Future of Awesome"
"For the past years, we have done an outstanding job of increasing our brand awareness and product consideration amongst the Bicultural Hispanic audience with Grupo Gallegos' 'Because I Can' campaign by empowering Hispanics through our Comcast product offering. The "Perfect for Me" Hispanic Campaign represents the logical next step -- using specific examples to further demonstrate how XFINITY product benefits will satisfy the Hispanic needs," said José E. Vélez-Silva, Executive Director of Multicultural Marketing Communication at Comcast.
"When the viewer watches XFINITY's new campaign, they will see the brand more human, closer to their hearts rather than their minds. We feel we have accomplished this by not talking solely about the product, but talking about their daily life, and how the product plays a role in it. We added a touch of humor, a couple of quirky characters and the result was really nice," said Carlos Tornell, Creative Director.
The new "Perfect for Me" campaign will be supported by social media, on the XFINITY Latino FaceBook, Twitter, and Instagram handles. To see the video spots of the "Perfect for You" campaign, please click here http://youtu.be/R3vs2JbK8gU.
Key Grupo Gallegos executives involved in the campaign include:
Chief Creative Officer: Marty Orzio
Creative Director: Carlos Tornell
Associate Creative Director: Claudia Canas / Franz Rio de la Loza
Jr. Art Director: Jose Netto
Jr. Copywriter: Cameron Murray
Director of Broadcast Production: Carlos Barciela
Agency Producers: Lilian Lopez, Liliana Ramirez
About Grupo Gallegos:
Founded in 2001 by CEO John Gallegos, GrupoGallegos is a full-service independent advertising and marketing agency dedicated to growing clients' businesses. Known for award-winning creative, Grupo Gallegos takes a total-market approach and currently leads the Hispanic market with campaigns for Comcast, The Clorox Company, California Milk Processor Board (Got Milk?), JCPenney, Wonderful Pistachios, Valvoline, Mitsubishi and Foster Farms, to name a few. For more information, please visit us at www.grupogallegos.com.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2850335
David Bray 973.276.9400 [email protected]
NewsMaker is an Australian Press Release Distribution and Social Media Marketing service founded in 2004. The company today represents over 22,000 brands who seek to share their content with journalists, bloggers and the community.
P: +61 414 69 70 71