Monday, June 29th, 2015 - Connell Brothers

MUMBAI, INDIA - Connell Brothers (CBC), a division of Wilbur-Ellis Company, continues its growth and expansion plans in Asia-Pacific with the acquisition of the Personal & Health Care ingredients distribution business of Mascot Universal Pvt. Ltd., in India.

India is a strategic market for CBC due to the growth that is being driven by rising per capita income and rapid urbanization. As a result of this, the Personal, Home and Health Care industry has shown rapid growth.

Mascot Universal is headquartered in Mumbai with offices in Delhi and Bangalore, as well as warehousing facilities, personal care labs and a pilot plant, which are all part of the acquisition. Mohit Lalvani, founder and managing director of Mascot Universal, and his team, will join CBC and lead the newly named Mascot Personal and Health Care Business Unit, under Connell Bros. Company (India) Pvt. Ltd.

"Mascot Universal places an emphasis on marketing excellence and technical competency, making the company a strategic fit for CBC and our growth plans," said Tejas Parekh, general manager of CBC, India. "By combining our expertise and resources we can create even greater value for our customers and further solidify our position in the personal care and health care markets in India."

"The long-term approach to the business and passion to serve customers of both of our companies are truly aligned," said Mohit Lalvani. "It will be a seamless transition for our business and we are excited at the growth opportunities ahead."

About Connell Brothers

Founded in 1895, Connell Brothers is a division of Wilbur-Ellis Company and is the largest marketer and distributor of specialty chemicals and ingredients in Asia-Pacific with a keen focus on technical service, customer support, and environmental, health, and safety. Connell Brothers provides complete supply chain management from transportation, documentation, warehousing, and sales and distribution in 17 countries and in 43 offices located throughout Asia-Pacific. CBC India is a joint venture between Connell Brothers and the Kilachand family of Mumbai. For more information, please visit 


Wendy Wong
Connell Brothers
[email protected]

Sandra Gharib
Wilbur-Ellis Company
[email protected]

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Sandra Gharib

P: + 1-415-772-4036


Connell Brothers, Mascot Universal Pvt. Ltd.


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