Friday, June 19th, 2015 - NewsMaker

Campbell Ewald to Lead Marketing Initiatives That Reach California's Diverse Consumers

LOS ANGELES, CA -- (Marketwired) -- Jun 18, 2015 -- Marketing communications agency, Campbell Ewald, announced today that it has been named Agency of Record (AOR) for Covered California, the state-run health care exchange, following a review.

Campbell Ewald's scope of work consists of strategy, creative implementation, digital and social communications, as well as media planning and buying. The agency will also lead a consortium of agencies that will focus on reaching California's diverse consumers, including Hispanics, African-Americans, Asians, LGBTQ consumers and millennials. The agencies include: Casanova Pendrill, LAGRANT COMMUNICATIONS and Intertrend.

"We are thrilled to partner with Covered California to make sure the state's diverse and growing population has fair and equal access to quality health care," said Angela Zepeda, President, Chief Marketing Officer, Campbell Ewald. "Improving awareness and access to a vital need like health care coverage is purposeful work -- the type of work we at Campbell Ewald find meaningful and rewarding."

Covered California is the state's marketplace for shopping and buying health insurance. Launched in 2013 under the Affordable Care Act (ACA), Covered California has served more than 1.8 million people who previously did not have health insurance, lost insurance or were denied insurance. Special enrollment is currently available to those who experience a life-changing event (such as losing a job, having a child or moving). This year's open enrollment period will begin in the fall of 2015.

Campbell Ewald's marketing initiatives will strive to maximize Covered California's brand awareness among millennials and other diverse consumers, helping move them from the consideration phase to the purchase mindset.

New work for Covered California is slated to launch this fall.

About Campbell Ewald
Campbell Ewald is a full service, fully integrated marketing communications agency providing both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. With offices in Detroit, Los Angeles, New York and San Antonio, Campbell Ewald is part of the Interpublic Group (NYSE: IPG) and is known for creating powerful ideas for clients including Atkins Nutritionals, Clear, Country Crock, Covered California, Degree, De'Longhi, Detroit Lions, Edward Jones, Energy Upgrade California, Federal Student Aid, I Can't Believe It's Not Butter, Kaiser Permanente, LifeLock, Magnum, MilkPEP, OnStar, Snuggle, TRESemme, UNICEF, USAA, the United States Navy and Western Governors University.

About Covered California
Covered California is the state's marketplace for the federal Patient Protection and Affordable Care Act. Covered California, in partnership with the California Department of Health Care Services, was charged with creating a new health insurance marketplace in which individuals and small businesses can get access to affordable health insurance plans. Covered California helps individuals determine whether they are eligible for premium assistance that is available on a sliding-scale basis to reduce insurance costs or whether they are eligible for low-cost or no-cost Medi-Cal. Consumers can then compare health insurance plans and choose the plan that works best for their health needs and budget. Small businesses can purchase competitively priced health insurance plans and offer their employees the ability to choose from an array of plans and may qualify for federal tax credits.

Covered California is an independent part of the state government whose job is to make the new market work for California's consumers. It is overseen by a five-member board appointed by the Governor and the Legislature. For more information about Covered California, please visit

For more information, contact:
Marielena Santana, for Campbell Ewald
[email protected] 
+1 (646) 561-3296 

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Campbell Ewald Appointed Agency Record Covered California



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