Foxtel’s recently announced 15% stake in Network Ten will see its combined audience more than triple to 12.2 million viewers per week, the latest media data from Roy Morgan Research shows.
3.7 million Australians 14+ (19%) watched Foxtel or Foxtel Go (but excluding Presto) in an average seven day period in the 12 months to March 2015.
Only just over half of these Foxtel viewers (1.9 million) were already also watching Network Ten, via TV, website or app. The remainder of Ten’s total audience (8.5 million people) is therefore a new addition to Foxtel’s reach—and the reach of its advertising arm the Multi Channel Network (MCN).
This gives Foxtel-Ten a combined audience of 12.2 million, or 63% of Australians 14+ each week.
Australians who watch Foxtel and/or Network Ten in an average week:
Source: Roy Morgan Single Source, April 2014 – March 2015 n = 51,882 Australians 14+
Tim Martin, General Manager – Media, Roy Morgan Research, says:
“This is clearly a boon for the MCN advertising business, a saviour for Channel 10 and a powerful audience extension opportunity for Foxtel.
“The combined audience will rival Networks Seven and Nine in scale and will also lay down a significant challenge for YouTube and Facebook in the battle for eyeballs and the multi-billion dollar TV advertising market.“
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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