Thursday, June 11th, 2015 - Roy Morgan Research

Readership of the regional daily and weekly newspapers across Queensland and northern NSW has declined—but some smaller titles have bucked the trend, the latest Roy Morgan Regional Newspaper Readership results for the 24 months to March 2015 show.

Total readership of APN’s weekday issues fell by 11.9% to 282,000. Only the Morning Bulletin in Rockhampton and Northern Star in Lismore made minor gains, up just 1,000 and 2,000 readers per average issue respectively.  

Saturday readership also declined overall by 11.9% to 355,000 with only the Gympie Times and Queensland Times in Ipswich making gains.

However there were some strong gains among APN’s weeklies: the Caboolture News rose 17.0% to 55,000 readers and the Ipswich Advertiserrose 14.0% to 49,000. Smaller publication including the Ballina Shire AdvocateRocky MirrorBribie Weekly and Caloundra Weekly also gained readers.

News Corp’s Gold Coast Sun remains the most-read regional paper in Queensland despite its readership declining 15.2% to 162,000.   

QLD Regional Newspaper Readership

24m to March 2014

24m to March 2015

 

Readership (000s)

Readership (000s)

APN NEWSPAPERS (M-F AVERAGES)

 

 

Mercury (M-F Av)

38

25

Morning Bulletin (M-F Av)

36

37

News Mail (M-F Av)

28

23

Fraser Coast Chronicle (M-F Av)

29

21

Sunshine Coast Daily (M-F Av)

45

42

Queensland Times (M-F Av)

23

22

Chronicle Toowoomba (M-F Av)

48

42

Northern Star (M-F Av)

27

29

Total APN (M-F Av)

320

282

 

 

 

SATURDAY APN NEWSPAPERS

 

 

Mercury (Sat)

35

27

Morning Bulletin (Sat)

47

43

News Mail (Sat)

27

25

Fraser Coast Chronicle (Sat)

23

18

Sunshine Coast Daily (Sat)

46

37

Queensland Times (Sat)

20

21

Chronicle Toowoomba (Sat)

54

42

Northern Star (Sat)

45

42

Coffs Advocate (Sat)

56

48

Gympie Times (Sat)

15

17

Total APN (Sat)

403

355

 

 

 

WEEKLY APN NEWSPAPERS

 

 

The Guardian

27

28

Hervey Bay Observer (Net)

28

20

Sunshine Coast Sunday

18

16

Caboolture News

47

55

Toowoomba's Mail

25

22

Express Examiner (Richmond River)

20

18

Ballina Shire Advocate

20

23

Tweed Border Mail

39

32

Rocky Mirror

17

20

Noosa News (Net)

36

38

Northern Rivers Echo

29

28

Ipswich Advertiser

43

49

Reporter

26

28

Satellite

31

32

Gatton Star

27

22

Byron Shire News

18

15

Maroochy Weekly

18

16

Caloundra Weekly

26

28

Nambour Weekly

18

19

Bribie Weekly

16

18

Coolum & North Shore News

19

18

Buderim Chronicle (incl. Buderim Weekly)

21

23

Coffs Advocate (Wed)

56

51

 

 

 

OTHER WEEKLY NEWSPAPERS

 

 

Hervey Bay Independent

39

31

Byron Shire Echo

34

29

Gold Coast Sun

191

162

Tweed Sun

32

32

Source: Roy Morgan Single Source, April 2012 – March 2014 n = 99,231, April 2013 – March 2015 n = 99,941 Australians 14+

Tim Martin, General Manager - Media, Roy Morgan Research, says:

“The latest Roy Morgan Regional Newspaper Readership results highlight the publications doing well in a tough climate for print media.

“This illustrates the continuing need for accurate monitoring and differentiation of regional newspapers.”

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Roy Morgan Research


Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332
W: www.roymorgan.com

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