Thursday, June 11th, 2015 - Roy Morgan Research

Australians continue to read their local papers, the latest Roy Morgan Community Newspaper Readership results for the 24 months to March 2015 show.

In Sydney, the hills are alive with the sound of pages turning. Readership of the Hills Shire Times grew 13.2% to 86,000 and the Hornsby Advocate rose 20.6% to 76,000. Also up north, the Manly Daily’s Saturday edition grew 9.9% to 133,000, while its weekday editions held steady with over 100,000 readers per average issue. However the St George & Sutherland Shire Leader remains the most-read community paper in the state, unchanged with an average 194,000 readers per issue. Overall, Sydney’s community paper readership held steady with 2,209,000 people reading local newspapers.

In Melbourne, the Waverley/Oakleigh Monash Leader scored 12.9% growth to 96,000 readers to become the most-read community paper in Victoria. Next door neighbour the Caulfield Glen Eira/Port Phillip Leader also did well, growing 13.4% to 76,000 readers. However last year’s two most-read papers, the Geelong Independent and Geelong News, both shed nearly a fifth of their readers. Net community paper readership in the Melbourne region is overall down 1.4% to 1,867,000.

In Brisbane, the aptly titled Brisbane News is the standout success, growing 25.3% to 109,000 readers, with other good results for the South-East Advertiser (up 21.9% to 78,000) and Southern Star (up 16.2% to 79,000). Smaller publications with double-digit growth include theBayside & Northern Suburbs Star (up 23.3% to 53,000), Caboolture News (up 17.0% to 55,000), City North News (up 16.7% to 21,000), Ipswich Advertiser (up 14.0% to 49,000) and Caboolture Shire Herald (up 12.5% to 45,000). Single-digit growth for widely read publications includingAlbert & Logan NewsNorth-West News, and Westside News also helped give the Brisbane region a net gain of 11.9%, or an extra 100,000 readers, to 938,000.

In Perth, good news was harder to come by. The Guardian ExpressPerth Voice, and Western Suburbs Weekly each gained 5,000 readers but many others lost ground. Overall, net readership in Perth was hardest hit of all the capitals, down 4.5% to 802,000.

In Adelaide, the many Messengers were a mixed bag. While the Northern Messenger grew 20.6% to 76,000 readers, the Weekly Times Messenger grew 10.9% to 71,000, and the Portside Messenger grew 4.7% to 45,000, all others fell. This drove down the Adelaide region’s net readership 1.2% to 583,000.

Community Newspaper Readership:

24m to March 2014

24m to March 2015

 

Readership (000s)

Readership (000s)

SYDNEY COMMUNITY PUBLICATIONS

 

 

Auburn Pictorial Review

32

34

Blacktown Advocate

71

68

Blacktown City Sun

56

54

Blue Mountains Gazette

62

66

Camden Advertiser

25

29

Campbelltown Macarthur Advertiser

96

102

Canterbury-Bankstown Express

51

46

Central

17

16

Express Advocate (Wed,Fri Av)

154

148

Fairfield Advance

72

71

Fairfield City Champion

74

74

Hawkesbury Courier

28

26

Hawkesbury Gazette

24

21

Hills News

71

63

Hills Shire Times

76

86

Hornsby Advocate

63

76

Inner West Courier (Tue,Thu Av)

90

83

Lake Times

17

23

Liverpool City Champion

83

80

Liverpool Leader

80

80

Macarthur Chronicle

100

98

Manly Daily (Tue-Fri Av)

104

104

Manly Daily (Sat)

121

133

Mosman Daily

48

49

Newcastle & Lake Macquarie Post

50

45

Newcastle Star

78

67

North Shore Times (Wed,Fri Av)

76

82

Northern Times

55

53

Parramatta Advertiser

105

110

Penrith City Star

43

35

Penrith Press (Tue,Fri Av)

61

59

Rouse Hill Times

24

20

Southern Courier

74

83

Standard (Mt Druitt-St Marys)

42

36

St George & Suth Shire Leader (Tue,Thu Av)

194

194

St Marys Mt Druitt Star

35

34

Sun (Parramatta/Holroyd edns)

34

29

Torch (Bankstown-Canterbury)

110

91

TWT Weekly Times

41

32

Wentworth Courier

85

90

Western Weekender

35

40

Wollondilly Advertiser

16

22

Wollongong Advertiser

68

69

SYDNEY REGION TOTAL

2210

2209

MELBOURNE COMMUNITY PUBLICATIONS

 

 

Bayside Leader

69

72

Berwick Leader

64

62

Berwick/Pakenham News

51

51

Brimbank & North West Star Weekly

27

23

Brimbank Leader

60

60

Caulfield Glen Eira/Port Phillip Leader

67

76

Cranbourne Leader

34

29

Cranbourne News

23

18

Dandenong Journal

43

55

Dandenong/Springvale Dand Leader

68

60

Diamond Valley Leader

59

59

Echo (Geelong)

35

32

Frankston Standard Leader

86

90

Geelong Independent

101

81

Geelong News

95

77

Heidelberg Leader

34

40

Hobsons Bay Leader

27

25

Hume Leader

61

57

Knox Leader

93

93

Lilydale & Yarra Valley Leader

43

47

Manningham Leader

66

65

Maribyrnong & Hobsons Bay Star Weekly

27

16

Maribyrnong Leader

25

20

Maroondah Leader

45

43

Melbourne Leader

41

36

Melton & Moorabool Star Weekly

29

25

Melton Leader

38

31

Moonee Valley Leader

42

38

Moorabbin Kingston/Moorabbin Glen Eira Leader

64

60

Mordialloc Chelsea Leader

38

36

Moreland Leader

65

60

Mornington Peninsula Leader

71

81

Mountain Views/Upper Yarra Mail

20

21

Northcote Leader

26

30

Preston Leader

43

45

Progress Leader

54

54

Ranges Trader/Ferntree Gully, Belgrave Mail

14

17

Stonnington Leader

42

48

Sunbury & Macedon Ranges Star Weekly

21

18

Sunbury/Macedon Ranges Leader

37

35

Waverley/Oakleigh Monash Leader

85

96

Whitehorse Leader

85

88

Whittlesea Leader

67

57

Wyndham/Point Cook Wyndham Leader

48

51

Wyndham Star Weekly

41

48

MELBOURNE TOTAL

1893

1867

BRISBANE COMMUNITY PUBLICATIONS

 

 

Albert & Logan News (Thu)

94

97

Bayside Bulletin

74

71

Bayside and Northern Suburbs Star

43

53

Brisbane News

87

109

Caboolture News

47

55

Caboolture Shire Herald

40

45

City North News

18

21

City South News

22

24

Ipswich Advertiser

43

49

Noosa News (Tue,Fri Av)

34

36

Northside Chronicle

77

76

North-West News

69

73

TOTAL Pine Rivers Press/North Lakes Times

42

36

Redcliffe and Bayside Herald

45

44

Redland Times

64

57

Reporter

26

28

Satellite

31

32

South-East Advertiser

64

78

Southern Star

68

79

TOTAL South-West News/Springfield News

47

48

Westside News

59

61

Wynnum Herald

50

49

BRISBANE TOTAL

838

938

PERTH COMMUNITY PUBLICATIONS

 

 

Canning Times

44

41

Comment News

46

40

Eastern Reporter

61

51

Echo

47

47

TOTAL Examiner Newspapers

84

60

Fremantle Gazette

30

28

Cockburn Gazette

39

33

Guardian Express

24

29

TOTAL Herald Newspapers

93

88

Hills/Avon Valley Gazette

49

49

Joondalup Times

69

62

Wanneroo Times

62

54

Joondalup Weekender

46

37

Wanneroo Weekender

25

22

Mandurah Coastal/Pinjarra Murray Times

49

40

Mandurah Mail

54

44

Melville Times

43

44

Midland/Kalamunda Reporter

50

50

Midland Reporter

27

27

Kalamunda Reporter

25

25

Perth Voice

36

41

TOTAL Post Newspapers

68

72

Sound Telegraph

39

41

Southern Gazette

44

43

Stirling Times

73

67

Weekend Courier

54

48

Western Suburbs Weekly

44

49

PERTH TOTAL

840

802

ADELAIDE COMMUNITY PUBLICATIONS

 

 

City (was City Messenger)

35

30

City North Messenger

38

32

East Torrens Messenger

37

29

Eastern Courier Messenger

69

66

Guardian Messenger

68

66

Leader Messenger

47

41

Mitcham & Hills Messenger

29

28

News Review Messenger

34

15

Northern Messenger

63

76

Portside Messenger

43

45

Southern Times Messenger

95

86

Weekly Times Messenger

64

71

ADELAIDE TOTAL

590

583

Source: Roy Morgan Single Source, April 2012 – March 2014 n = 99,231, April 2013 – March 2015 n = 99,941 Australians 14+

The total readership of News Limited papers rose just under 1%, to 5,062,000, driven by outstanding 13.2% growth in total Quest readership in Queensland and a steady overall result for the NewsLocal network in NSW. 

Fairfax’s publications maintained a combined reach of just over a million across NSW and Victoria, down 2.8% compared with the 24 months to March 2014.

Tim Martin, General Manager - Media, Roy Morgan Research, says:

“These latest Roy Morgan Community Readership results show that the local news industry is holding ground, especially when compared with metro dailies over the period.

“This positive result illustrates the continuing need for accurate monitoring and differentiation of local newspapers.” 

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Roy Morgan Research


Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332
W: www.roymorgan.com

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