The Singapore office will be a fully functioning branch of the CPXi family, offering clients access to all of the company's divisions and services, including programmatic solutions for both supply and demand side partners, full service digital media management for agencies and brands and cutting edge content marketing opportunities.
As Managing Director of CPXi Asia, John Chen will take the lead in building out the local teams and continue to pursue strategic opportunities for the offices in the region. He will expand upon the successful launch of the Jakarta office and look to continue growth into additional Asian markets. Chen said, "We grew the Indonesia operation from a small startup office of just a few people to almost 30 employees in under a year. In that time, we have signed up over 250 top publishers as well as numerous blue chip agencies and brands as clients. The Singapore office will work synergistically with the Indonesian division to provide operational support for the region as we move into other Southeast Asian markets in the near term."
Kelvin Ho, who brings over eight years of experience in the digital media and ad network industries, has been appointed as Regional Director of CPXi Singapore and will be tasked with managing the local team and driving revenue in the region. CPXi's Indonesia operation continues to be managed by Country Director Rizki Hapsari.
CPXi remains extremely bullish on further Asia/Pacific expansion. CEO, Mike Seiman, explained, "The APAC region contains some of the world's fastest growing markets. Growth in digital media spend across the region has been phenomenal and only shows signs of increasing. Opening the Singapore office illustrates our continued commitment to the region as we look to expand our local presence and client support capabilities in this market and beyond."
CPXi Asia is focused on building strong relationships with partners that have established regional footprints in order to support its own APAC growth plans. Managing Director of Platforms for OMD Jakarta, Asawin Regawa explains, "It's been a good partnership with CPXi Jakarta team over this past year. We have found them to be very customer oriented, delivery focused and we are looking forward to a continued working relationship with CPXi Asia as they expand into additional markets beyond Indonesia."
In further support of CPXi's growing role in the APAC digital community, Chen and CPXi Chief Operating Officer Michael Zacharski will present a panel discussion on the evolving digital media trends in the APAC region at the Singapore ad:tech summit in July.
CPXi is a digital media holding company, providing technology, services and processes that make digital more efficient and effective. Distinct divisions evolve in parallel with emerging digital media capabilities to meet the myriad challenges faced by marketers and content providers. These divisions operate both independently and in concert, and include: bRealTime, providing programmatic solutions for both supply and demand side partners; AdReady, providing best-in-class programmatic technology and managed media services to brands, agencies and performance marketers; Consumed Media, creating unique content opportunities for today's evolving digital media ecosystem; Hatched.at, serving as an internal incubator to solve tomorrow's advertising challenges. CPXi is a privately held company.
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