If there was ever any doubt about how much Australians love their four-legged friends, this statistic should set it straight: a higher proportion of us live in households with a dog and/or cat than with a child. That’s right: 50% of Aussies live in a household with at least one cat or/and dog in it, whereas 35% share their household with at least one child aged under 16.
Dogs are more popular than cats: 38% of the population lives in a household with a canine companion, compared with 23% who cohabit with a feline friend. Folks in households with at least one cat and one dog account for 12% of the population.
Tasmania is the state with the highest incidence of pet-ownership, with 44% of its residents living with at least one dog, 34% living with at least one cat, and 16% living with at least one of each. New South Wales (including ACT) lags behind the rest of the country for cats (19%), dogs (35%) and both (9%).
State of the four-legged nation: where Australia’s cats and dogs live
Source: Roy Morgan Single Source (Australia), January–December 2014 (n=15,944).
The cost of pet care
While 20% Australian dog-owners and 14% of cat owners pay for pet-care services in an average four weeks, this can vary noticeably between states (particularly when it comes to dogs). For example, while 22% of dog-owners in Queensland pay for pet-care services in an average four weeks, only 16% of Tasmanian dog-owners do the same.
Although NSW has the lowest rate of cat ownership in Australia, the residents who do own cats (16%) are slightly more likely than those in other states (all 14%) to shell out for pet-care services.
But the cost of caring for our furry family members doesn’t stop there. On top of pet-care services and food (of course), 11% respectively of dog- and cat-owners buy pet supplies* in any given four weeks. The average amount spent in this period is $90 for dogs and $87 for cats, but this too appears to depend on state of residence.
Paying an average of $118 for dogs and $131 for cats in an average four weeks, South Aussie pet owners pay the most for pet supplies. In contrast, Tasmanian pet owners pay an average of $70 for dogs and $56 for cats, the lowest in the country.
Norman Morris, Industry Communications Director, Roy Morgan Research, says:
“Ownership of cats and dogs has remained relatively stable in Australia over the last five years, with dogs the perennial favourite. Although the affection and companionship they give us is priceless, our pets do come at a cost: not only is there food to buy, but other pet supplies such as kitty litter, toys, food bowls, collars, leads and so on; as well as pet services such as veterinary treatment, dog-walking, pet-grooming and so on.
“Considering how high maintenance dogs are compared with their more independent feline counterparts, it is not surprising to learn that dog-owners are more likely than cat-owners to pay for pet-care services in any given four-week period. In general, dog owners also pay more than cat owners for pet supplies.
“Intriguingly, Tasmanians are more likely to live in households with dogs and/or cats, yet pay less for pet supplies than pet owners in any other state.
“Pet-care service providers and pet supply brands need to understand not only how dog- and cat-owners differ, but how the market for their products varies around the country.”
* NB: Pet supplies do not include food
Roy Morgan Research
Roy Morgan Research is Australia's best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
P: (03) 9224 5268