Rossi Boots has kept up with hard-working Australian farmers for more than 100 years – and is continuing this vital support through a landmark new partnership.
The iconic Australian bootmaker has joined forces with the Victorian Farmers Federation to support its more than 10,000 members.
The partnership provides members with access to promotions on Rossi Boots styles for both men and women, connecting them with the tough, yet comfortable, boots they need to do the best job possible.
The collaboration follows the launch of Rossi’s Musk boots, which have been crafted specifically for the female foot.
It’s a range that has attracted strong attention in Victoria, thanks to the quality design, research and testing used to create the durable boots and the company’s Australian-made commitment.
Rossi Boots Chief Executive Officer Myron Mann said he was proud to support the Federation and its members throughout Victoria.
“It’s about two great Australian organisations coming together and supporting women on the land,” Mr Mann said.
“It’s also a way to celebrate the fact that there’s a new boot available for them which will allow them to continue to do the great work they’re doing across Victoria.”
Victorian Farmers Federation president Peter Tuohey said: “just like Rossi, the VFF has a proud history supporting both rural women and men”.
“We are always excited to support Australian businesses and Australian products of the highest quality,” Mr Tuohey said.
Born in 1910 in a small tin shed in Adelaide, Rossi Boots designs and crafts all its boots in Australia.
The Victorian Farmers Federation is a powerful lobby group dedicated to the interests of farmers and making a difference to communities. Since 1979, the organisation has generated substantial benefits for the agriculture sector.
The Musk boot is available throughout Victoria. For a list of stockists, visit www.rossiboots.com.au
FOR MORE INFORMATION: Callie Watson, Michels Warren Public Relations, 08 8267 6888 or 0400 256 419