Customers Can Now Leverage Quality of Service Data to Boost Audience Engagement and Revenue
SANTA CLARA, CA--(Marketwired - May 19, 2015) - Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, today announced its partnership with NICE PEOPLE AT WORK (NPAW), integrating Ooyala's widely deployed video player with YOUBORA Analytics Quality-of-Service (QoS) platform. With this integration, video publishers can now monitor and improve video stream quality, thereby boosting video engagement and monetization.
The integration with NPAW is a separate, yet complementary product to Ooyala's award-winning audience analytics solution, Ooyala IQ, which provides a complete 360-degree view of content performance and audience engagement. Adding QoS analytics arms customers with even more actionable intelligence with which to build a viable and lucrative business with video.
Ooyala is focused on providing advanced solutions to help video publishers apply big data analytics to deliver better, more personalized viewing experiences across all screens; build bigger, more engaged audiences; and drive more revenue with IP-delivered video. YOUBORA Analytics accesses data directly from the Ooyala video player and provides an intuitive interface that makes critical information easily accessible to guide decision making. Using the YOUBORA Analytics platform, customers can drill down to view the quality of video streams by individual user, IP address, transaction or via historical information, empowering customer service agents to pinpoint and resolve issues quickly.
"We are dedicated to providing our customers with the solutions that they need to grow their video business," says Jonathan Wilner, vice president of products at Ooyala. "Providing customers with real-time analytics and insights about the quality of their video streams allows our customers to pinpoint key information, such as why viewers stop watching particular videos, or are more apt to drop off on a certain device. It's an important addition in Ooyala's arsenal of monetization tools."
With the YOUBORA Analytics integration, customers can now monitor key stream quality metrics such as buffer ratios, exits before video starts (EBVS), join times, play failures, bitrates, interruptions, and more. Customers can now also analyze performance by geography, CDN, ISP, device, title, and timeframe as well as track engagement increases against quality improvements.
"This integration is a perfect pairing," said NPAW's COO, Sergi Vergés. "By joining forces with Ooyala, customers can now leverage two critical aspects of their video strategy, both video engagement analytics and quality of stream information. We're excited to see how premium content providers are able to optimize their business for the highest engagement and yields."
NPAW is a big data and technology company serving the online media industry. Using real-time data we help our customers to deliver flawless TV-quality experiences. Our platform leads the industry in technologies integrated and devices supported, enabling our customers to take smart business decisions using in-depth and complete data. The company is privately held with VC backing, and was founded in 2008 with headquarters in Barcelona, Spain.
About YOUBORA Analytics:
YOUBORA Analytics is a powerful centralized analytics and optimization platform for broadcasters and media groups. We provide real-time information on the delivered video experience, with granular data specific to individual end users. Our high-resolution analytics tool helps you monitor and analyze your audience, QoS and engagement, and optimize delivery through our SmartSwitch CDN load balancing module. Metrics taken from YOUBORA Analytics can be applied to take decisions around your content, monitor delivery partners and take decisions around which platforms to invest in or integrate with. Please visit www.nicepeopleatwork.com for further information.
Ooyala helps deliver content that connects. A US-based subsidiary of global telecommunications and IT services company Telstra, Ooyala's comprehensive suite of offerings includes one of the world's largest premium video platforms and a leading ad serving solution. Built with superior analytics capabilities for advanced business intelligence and a strong commitment to customers' success, Ooyala's industry-leading end-to-end solutions help large-scale broadcasters, operators, media companies, enterprises and brands build more engaged and more profitable audiences, and monetize video and TV with personalized, interactive experiences across any screen.
ESPN, Univision, Sky Sports (U.K.), Foxtel (Australia), NBCUniversal, RTL Germany (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain), STV (U.K.) and Singapore's Mediacorp: these are just a few of the hundreds of broadcasters and media companies who choose Ooyala.
Headquartered in Silicon Valley, Ooyala has offices in New York, London, Stockholm, Sydney, Tokyo, Singapore and Guadalajara, and sales operations in dozens of other countries across the globe. For more information, visit www.ooyala.com.
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