Wednesday, May 20th, 2015 - NewsMaker

Florea Brings Deep Strategy and Leadership Experience From Droga5, Goodby Silverstein & Partners and JWT

NEW YORK, NY -- (Marketwired) -- May 19, 2015 -- Ted Florea joins PNYC (Partners + Napier NYC) as Chief Strategy Officer effective immediately. He has led strategy on some of the industry's most groundbreaking campaigns such as Honey Maid's "This is Wholesome" and Prudential's "Challenge Lab."

Florea will be responsible for the strategic leadership of all existing PNYC business, and will play a critical role in business development. The move to PNYC reunites Florea with agency president Matt Dowshen; both previously worked together at JWT on the global De Beers business.

"Ted is one of the best minds in the business and is responsible for some of the most thoughtful and compelling work I've seen in recent years," said Dowshen. "Saying I'm pleased that Ted is joining PNYC as my strategic partner would be an extreme understatement."

Florea spent three years as Head of Brand Strategy at Droga5 in NYC and the five years prior as Group Strategy Director at Goodby Silverstein & Partners. He has delivered brand and business strategies for a multitude of A-list clients, including Toyota, Activision Blizzard, Dun & Bradstreet, Kraft, Intel, UNICEF, The Coca-Cola Company, Chevrolet, PepsiCo-Frito Lay, Hyundai, Saturn, and Netflix.

"I've had the honor of working at some of the most creative shops in advertising, but in thinking about the future of our industry, I was looking for something more grounded in reality," said Florea. "I'm thrilled to work with the gang at PNYC, who share my passion for building brands from the ground up -- brands built on solid, purposeful strategies designed to create real-world impact."

PNYC has seen great momentum over the past year with multiple new business assignments including the Outdoor Advertising Association of America, ShopKeep, The Players' Tribune and the Economic Development Board of Singapore. Florea, who spent the past six months as a brand strategy consultant, was instrumental in laying the strategic foundation for many of these wins.

"PNYC plays a critical role in advancing Partners + Napier's vision for the future of the industry. Ted's strategic leadership will be instrumental in realizing that vision and moving the agency forward," said Sharon Napier, CEO of Partners + Napier.

PNYC (Partners + Napier NYC) is a full-service creative boutique that unites big ideas with real world application at a global scale. Led by an award-winning senior team handpicked from top agencies, PNYC specializes in building brands from the ground up. Their growing client roster includes Lufthansa Airlines, ShopKeep, EDB Singapore, The Players' Tribune, and others. With the backbone of 120 people at Partners + Napier Rochester, and sitting at the epicenter of the world's largest independent agency network, Project: WorldWide, PNYC is designed to deliver best-in-class creative ideas and solutions for ambitious brands. Find out more at

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Peyton McCarthy
DiGennaro Communications
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Ted Florea Joins PNYC Chief Strategy Officer



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