THE not-for-profit Fremantle BID (Business Improvement District) organisation has scored a major win for local Fremantle businesses by securing the Winter Garden event for July.
First held in 2012, it will see the return of a 20m x 30m ice rink on Fremantle Esplanade – one of the largest open-air rinks in the southern hemisphere – an alpine lodge bar, inflatable slides and many more attractions to transform the Esplanade into a winter wonderland.
Fremantle BID has also negotiated opportunities for Fremantle businesses to get involved in the activities on the Esplanade and plans to have a Fremantle voucher book with offers from businesses redeemable with entry tickets.
Fremantle BID Board Chairperson Danielle Cattalini said the event is expected to bring more than 100,000 visitors across a four-week period from July 1.
“The 2012 experience of the ice rink on Fremantle Esplanade has been the most positively received event by local businesses in Fremantle CBD,” she said.
“It attracted tens of thousands of visitors from all over the metropolitan area and everyone wanted to see the event return to Fremantle.
“As the Fremantle BID, we were excited to be able to get involved to ensure our member businesses had every opportunity to benefit from the event.”
Ms Cattalini described the Winter Garden’s return to Fremantle as a major success and a boost for local businesses.
“The previous event attracted widespread coverage, which makes it a valuable marketing tool that positions Fremantle as a colourful, vibrant and exciting place to visit,” she said.
Fremantle BID was created utilising funds from the CBD businesses differential rates component by Fremantle City Council and is run independently by its own board.
wintergarden1-2: Fremantle BID has secured the popular Winter Garden transform the Esplanade into a winter wonderland this July.
Business Improvement Districts (BID) are not-for-profit companies that promote the shared interests of commercial property owners and businesses located within specified geographic areas. Established by local government BIDs are funded through a special city centre differential rate that is collected by the local government and passed on entirely to the BID. These funds support programs such as marketing and promotion, street enhancement, safety & security, events and festivals and business development. The Fremantle BID Company is independently managed by a Board of Directors, with autonomy for decision-making and priority-setting.
The Fremantle BID area is made up of approximately 600 businesses with the boundaries being Parry Street to South Terrace south to King Street and north to Victoria Quay. Within these boundaries are five business precincts: Victoria Quay, Fishing Boat Harbour, West End, City Central and the Cappuccino Strip. Fremantle BID is made up of a diverse range of dining, retail, entertainment and professional service businesses. Fremantle is internationally known as a festival city and is a favourite place to visit for tourists and locals alike.
Fremantle is rich in maritime and penal history and boasts a world class maritime museum and West Australia’s oldest building “the Roundhouse” which was originally a jail.
Visitors to Fremantle enjoy the Victorian architecture of beautifully restored heritage buildings, the local markets and interesting shops and an abundance of cafes and restaurants.
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