Company Signs Exclusive Five Year Australian License Agreement
ORLANDO, FL -- (Marketwired) -- May 11, 2015 -- IZEA Inc. (OTCQB: IZEA), has entered into an exclusive five year paid licensing agreement with Australian based WeConnect. WeConnect will leverage IZEAx to facilitate social sponsorships and content development with Australian brands and creators.
"Australia is an emerging market for sponsored social," said Myles Quinn, Founder and CEO of WeConnect. "Australian brands are seeking ways to scale their campaigns and utilize multiple platforms as part of an integrated marketing strategy. IZEAx allows us to gain immediate access to IZEA's existing network and augment that with our own influential Australian creators."
The agreement provides WeConnect with an exclusive license for the territory of Australia subject to the achievement of certain performance milestones. IZEA.com and other IZEAx partner sites will continue to be available in all countries, however WeConnect will be the exclusive IZEAx partner with operations based in Australia.
"The WeConnect team brings unique knowledge of the Australian market and relationships with Australian brands such as David Jones, Country Road, Audi and BMW, as well as multinational media agencies such as Publicis Worldwide, Group M and Dentsu Aegis, to the IZEAx ecosystem," stated Ted Murphy, Founder and CEO of IZEA. "Our partnership will enable us to expand our global footprint and increase the amount of opportunities available to creators in the Australian market. In addition, our global brand and agency partners will be able to execute campaigns in Australia with greater scale by tapping into the WeConnect creator inventory."
IZEA is actively seeking experienced IZEAx partners in other countries around the globe. For more information please visit corp.izea.com/exchange.
IZEA operates the premier online marketplace that connects brands with influential content creators. IZEA creators range from leading bloggers and social media personalities to A-List celebrities and professional journalists. Creators are compensated for developing and distributing unique content on behalf of brands including long form text, videos, photos and status updates. Brands receive influential consumer content and engaging, shareable stories that drive awareness. For more information about IZEA, visit http://corp.izea.com.
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based largely on IZEA's expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA's control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, competitive conditions in the social sponsorship segment in which IZEA operates, failure to popularize one or more of the marketplace platforms of IZEA, inability to obtain additional capital, Integration of IZEA's recent acquisition of Ebyline, Inc. and changing economic conditions that are less favorable than expected. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this respect will in fact occur. Please read the full statement and disclosures here: http://corp.izea.com/safe-harbor-statement.
IZEA Media Relations: Stephanie Sedlak Allison+Partners (623) 201-5567 Email Contact IZEA Investor Relations: Budd Zuckerman Genesis Select (303) 415-0200 Email Contact
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