Australia’s top 100 accounting firms lag on digital marketing fundamentals, according to a new industry benchmark report released today, by branding and inbound marketing agency, Talking Brand.
The 2015 Digital Strategy Benchmark Report for the Top 100 Accounting Firms in Australia, measures the firms’ performances against eight digital marketing foundations. The report shows that there are key gaps in content marketing, lead generation, lead nurturing as well as brand clarity.
The report shows that:
- 84% don’t use marketing automation technology
- Only 55% blog
- Only 28% have a mobile responsive website
In addition, only 30% of firms have a clear brand value proposition.
However, the report also highlights that many of the top 100 accounting firms are sitting on a ‘content marketing goldmine’ and outlines 5 steps for using it.Talking Brand principal Amanda Falconer urges firms to move quickly to plug the digital gaps as well as leverage their enormous content marketing potential.
“The partnership structure of many of these firms can make change slow and difficult. However, these digital gaps are only going to grow,” Falconer says.
“I believe that as older partners retire, lack of loyalty to what firms stand for will expose brand weakness. At the same time, other firms will be forging ahead and attracting new clients, with modern marketing tactics and techniques.”
The report reveals these digital marketing gaps at a time when the accounting industry is already facing a raft of digital challenges, including the commodisation of compliances services, automation of key job roles and move to client ‘self-service’.
Download a free copy of the 2015 Digital Strategy Benchmark Report for the Top 100 Accounting Firms at this link: http://www.talkingbrand.com.au/2015-digital-strategy-benchmark-report-top-100-accounting-firms
For further information or media requests, contact:
M: 0458 336 084
Talking Brand is a branding and inbound marketing agency that works with business services companies and industrial manufacturers.