Melbourne, Australia, May 5, 2015
Bloggers are always looking for the next great thing to write about and brands are always looking for new ways to get the word out about their products but it can be hard to make the connection between the two. Shopping Links provides that connection by providing a two-sided marketplace: vetted bloggers on one side and brands looking for bloggers on the other.
The company has spent the past twelve months building up their roster of top fashion, lifestyle, and beauty bloggers and they are excited to share their resources with brands in those verticals who are looking for a way to expand their content marketing strategy.
“The breakthrough marketing channel of this generation is the influencer marketing channel,” explained founder Kim Westwood. “It is now well known that consumers are more likely to buy from someone that they have been following, someone they know and trust more than any other medium and influence via social media is having a real impact on buying habits. It’s where your customers are. It’s where you need to be.”
While most companies know by now that social media and bloggers are great ways to get the word out about their brands, both of those methods take time and effort that they may not have. Shopping Links shortcuts the process by letting brands post “collaborations” that specify exactly what they’re looking for. The site makes the connection between brand and blogger and the two parties are able to take the relationship from there.
Shopping Links is not an agency, which means they don’t take a commission from their bloggers. Instead, they charge a flat fee of $89 to brands who want to post a collaboration with them.
“Utilizing Shopping Links for your influencer marketing is so cost effective that you can afford to give it a try,” said Kim. “Whether your business is large or small, you can learn, break new ground and ultimately reach new customers with very little investment.”
About Shopping Links
Shopping Links is an online marketplace that connects brands and top bloggers for collaboration on content marketing. Their roster of vetted bloggers includes over 7,500 beauty, fashion, and lifestyle influencers.
For media interviews, images and quotes please contact:
Kim Westwood, Managing Director
+61 400 928 757
Shopping Links is an online marketplace designed to make it easier for Bloggers and Brands to connect and collaborate. We’ve made it our goal to specialise in the identification and engagement of the world’s leading and most up to date Fashion, Beauty and Lifestyle Bloggers. We connect Bloggers with Brands based on their specific requirements, taking the guesswork and time out of blogger outreach.
M: +61 400 928 757