Tuesday, May 5th, 2015 - NewsMaker

COLOGNE, GERMANY--(Marketwired - May 4, 2015) - dmexco -- the leading international expo and conference for the digital economy -- will launch the next stage of its global Satellite tour with a premiere in New York and the second dmexco networking event in Singapore. On May 21, 2015, dmexco will bring together for the first time the elite players of the U.S. digiconomy for an exclusive dmexco Satellite event. "Bridging Worlds in Digital Marketing: Artificial Intelligence Meets Data-Based Attention" will be the theme of the evening sponsored by Outbrain and Mozilla at the 404 NYC Loft event space. Asia's leading digital decision-makers will then meet in Singapore on May 26, 2015, to pick up where last year's dmexco Satellite kick-off event left off. The guests invited to Chijmes Hall can look forward to top-class presentations and panels organized by the event sponsor Outbrain to discuss current "Content Consumption Trends in a Data-Driven World".

dmexco will inaugurate its activities in the U.S. with a Satellite event premiere in New York on May 21, 2015. dmexco has invited selected executives and trendsetters from the U.S. digital industry to this exclusive networking event in the modern 404 NYC Loft space in Manhattan. The event, which is titled "Bridging Worlds in Digital Marketing: Artificial Intelligence Meets Data-Based Attention", will offer top-notch C-level contacts as well as detailed insights into two of today's most relevant trends in the digiconomy. Visionary answers to the question "Will the future of digital advertising be delivered by artificial intelligence or by human innovation?" will be offered in an "elevator speech" by Darren Herman (VP of Content Services, Mozilla, and one of the two sponsors of the event) and in the subsequent "Three Prophets" panel discussion, which will include Denelle Dixon-Thayer (SVP Business Affairs, Mozilla) and Greg Coleman (President of Buzzfeed). The second megatrend addressed in New York will be "The Role of Data in the Attention Economy". Tom Foran (Chief Revenue Office, Outbrain, and the second sponsor of the event) will be sitting in the legendary "Hot Chair" here and will also discuss the issue on the New York Satellite panel with two other renowned experts. Further information on the dmexco Satellite Event in New York can be found at http://dmexco.de/2015/en/Satellite_New_York.html

Second Satellite event for Asia's digital elite in Singapore

dmexco's hugely successful Satellite premiere in 2014 will be followed this year by a second event in Singapore on May 26, 2015. dmexco will bring the major decision-makers of the Asian digiconomy together in the venerable Chijmes Hall for an event that will address the topic "Bridging Worlds in Digital Marketing - Content Consumption Trends in a Data-Driven World". Along with top-notch networking possibilities, the invited guests can look forward to an exclusive opportunity to gather information about forward-looking content marketing strategies. To this end, dmexco will welcome leading representatives from the Asian digital business scene, as well as prominent speakers who will talk about formulas for future success in content marketing in various formats: in interesting presentations, while sitting in the notorious "Hot Chair", during lively panel discussions (including "The Three Prophets -- Three Market Leaders & Three Predictions"), and on the "Satellite Panel". The visionaries who will appear on the podium in Singapore include Anthony Hearne (Regional Director SEA, India and New Markets, Outbrain), Mike Amour (President APAC Starcom MediaVest Group), Takashi Tokunaga (Head of B2B Digital for APJ Intel), and Gulshan Verma (General Manager SEA & India, Outbrain). Outbrain is also one of the sponsors supporting the second Satellite event in Asia. Further information about the dmexco Satellite event in Singapore is available at http://dmexco.de/2015/en/Satellite_Singapore.html

Christian Muche and Frank Schneider (both from dmexco): "The U.S. is one of the world's most important markets for the global digital business sector. Over the last several years, more and more American companies that operate in the digiconomy have been relying on dmexco to provide a central platform for establishing valuable contacts and generating further momentum for international business. This development is clearly reflected by the increasing number of U.S. visitors and exhibitors at dmexco. We've established excellent personal relationships here over the last few years. The first dmexco Satellite event in New York is therefore a logical consequence of this development, one that will further strengthen the connections between dmexco and the digital industry in the U.S. The same applies to our second visit to Asia and Singapore. We experienced a noticeable increase in visitors and exhibitors from Asia at dmexco 2014. Following the successful premiere last year, great interest was expressed in a second Satellite event, and we were naturally happy to comply. We're looking forward to sharing ideas and experiences with the elite decision-makers in the U.S. and Asia, as well as further expanding the importance of dmexco around the globe."

From New York to Singapore: #dmexco #Satellites are touring the world! Info http://dmexco.de/2015/en/Satellites.html

dmexco -- the leading international expo and conference for the digital economy -- will launch the next stage of its global Satellite tour with a premiere in New York and the second dmexco networking event in Singapore. On May 21, 2015, dmexco will bring together for the first time the elite players of the U.S. digiconomy for an exclusive dmexco Satellite event. "Bridging Worlds in Digital Marketing: Artificial Intelligence Meets Data-Based Attention" will be the theme of the evening sponsored by Outbrain and Mozilla at the 404 NYC Loft event space. Asia's leading digital decision-makers will then meet in Singapore on May 26, 2015, to pick up where last year's dmexco Satellite kick-off event left off. The guests invited to Chijmes Hall can look forward to top-class presentations and panels organized by the event sponsor Outbrain to discuss current "Content Consumption Trends in a Data-Driven World". Further info at http://dmexco.de/2015/en/Satellites.html.

About #dmexco
dmexco is the leading global exposition and conference for the digital economy. The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy -- BVDW) is the owner of the dmexco trademark. With special assistance from OVK -- Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the exposition/conference. dmexco is organized by Koelnmesse. As a unique combination of a trade fair and a conference, dmexco stands for innovative and forward-looking developments and trends at the center of the new digital economy: the digiconomy. With a focus on marketing, media, advertising, technology, and the Internet of Things, dmexco is the global platform for effective knowledge transfer and direct business transactions. dmexco features a variety of formats that present the largest selection of current economic trends, growth strategies, product innovations, and creative approaches. dmexco is thus the central meeting point in the digital age for all forward-looking brand innovators and opinion leaders, advertising executives, marketing specialists, and startups, as well as all agency segments and media companies.

You can find all of the information about dmexco 2015 (September 16 & 17 in Cologne), as well as photographs, videos, and audio material about dmexco 2014 at www.dmexco.de, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

 

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