Thursday, April 30th, 2015 - NewsMaker

Agency Continues Award Win Streak for Its Work With the California Milk Processor Board

HUNTINGTON BEACH, CA -- (Marketwired) -- Apr 29, 2015 -- Grupo Gallegos, one of AdAge's "Agencies to Watch 2015," was recognized at the 2015 Festival Iberoamericano De La Publicidad (FIAP) and United States Hispanic Idea Awards (U.S.H.) for its work with California Milk Processor Board, the creator of got milk?. The agency received honors for the TV commercial "Brave," taking home the highest honors at both festivals in addition to three Gold, two Silver, and two Bronze awards.

The FIAP Awards, now in their 46th year, celebrate the best advertising in Latin America. In 2014, Grupo Gallegos was recognized with two Bronze awards and this year took home a total of four awards, including Gold in Film, Silver in Film: Production and Bronze in the Film: General Direction. At the U.S.H. Idea awards, which honor the best US Hispanic advertising, the agency took home The Best Idea of the Year, in addition to two Gold, two Silver, and one Bronze Award.

The "Brave" TV commercial was featured in the California Milk Processor Board's most recent campaign, which highlights how a person's future self is determined by the nutritional choices he or she makes today -- starting of course with milk. The commercial is an emotional look back at the lasting effect of a glass of milk shared between parent and child, while showing a fireman remembering a glass of milk shared with his mother that led him to become the brave man he is today.

"It is always an honor to be recognized for our creative excellence by our peers," shared Marty Orzio, Chief Creative Officer. "When you understand the consumer, you can create powerful work that connects with them emotionally. 'Brave' is freshly told and crafted and we're very proud of it."

This year marks the 10-year anniversary of Grupo Gallegos' relationship with the California Milk Processor Board. The agency/client partnership has inspired well-recognized and awarded creative since its inception, garnering more than 50 awards at both US and International festivals. Grupo Gallegos created the first "toma leche" campaign in 2006 in order to encourage Hispanic consumers in California to drink more milk.

"We're extremely proud of our partnership with the California Milk Processor Board and the celebrated creative campaigns that have resulted," said John Gallegos, Founder and CEO of Grupo Gallegos. "We look forward to our continued collaboration and future successes."

To learn more about the campaign, visit tomaleche.com. These latest award wins follows Grupo Gallegos' recognition at Reggie, HAPE and AAF Awards

Awards List

FIAP

"Brave" for California Milk Processor Board

La Copa de Iberoamerica
Gold Award in Film
Silver Award in Film: Production
Bronze Award in Film: General Direction

U.S.H. Idea Awards List

"Brave" for California Milk Processor Board

The Best Idea of the Year
Gold Award in Film: Direction
Gold Award in Film (Foods)
Silver Award in Film: Cinematography
Bronze Award in Film: Art Direction

Agency Partner: Goodby, Silverstein & Partners

About Grupo Gallegos:
Founded in 2001 by CEO John Gallegos, Grupo Gallegos is a full-service independent advertising and marketing agency dedicated to growing clients' businesses. Known for award-winning creative, Grupo Gallegos takes a total-market approach and currently leads the Hispanic market with campaigns for Comcast, The Clorox Company, California Milk Processor Board (Got Milk?), JCPenney, Wonderful Pistachios, Valvoline, Mitsubishi and Foster Farms, to name a few. For more information, please visit us at www.grupogallegos.com.

David Bray 
dbray Media 
[email protected] 


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Keywords

Grupo Gallegos Wins La Copa de Iberoamerica FIAP Best Idea Year USH Idea Awards Festival

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