Tuesday, April 28th, 2015 - Roy Morgan Research

A very large majority, 92% (up 1% to its highest since 2003) of Australians aged 14 and over rate Nurses as the most ethical and honest profession – the 21st year in a row since Nurses were first included on the survey in 1994.

Of all 30 professions surveyed in 2015 a majority, seventeen, decreased in regard to ethics and honesty while ten professions increased and only three professions were unchanged.

Other professions that also gained high ratings for ethics and honesty in 2015, included Doctors 84% (down 2%),Pharmacists 84% (down 2%), School Teachers 78% (up 6%), Engineers 74% (up 2%), Dentists 71% (down 3%), Police 69% (down 2%), State Supreme Court Judges 69% (down 1%) and High Court Judges 68% (down 6%).

Amongst the biggest losers in 2015 were Bank Managers 34% (down 9%), Accountants 45% (down 7% – their lowest since 2002), Lawyers 31% (down 7%) and University Lecturers 61% (down 5%).

The biggest gainers in 2015 were School Teachers 78% (up 6%), with other gainers including Ministers of Religion 39% (up 2%), State MPs 14% (up 2%) and Union Leaders 14% (up 2%). The lowest ranked profession is once again Car Salesmen 4% (up 1%) – a position they have held for over 30 years with the next lowest being Advertising people 5% (down 3%) and Real Estate Agents 9% (unchanged).

Gary Morgan says:

“Roy Morgan’s annual Image of Professions survey for 2015 shows a majority of professions (17) recorded falls in their ratings for ‘ethics and honesty’ over the past year although Nurses 92% (up 1% from 2014) increased and are at their highest rating for over a decade since 2003 and still clearly leading the way as Australia’s most respected profession for very high or high ‘ethics and honesty’.
"The biggest losers this year were Bank Managers 34% (down 9%), Accountants 45% (down 7%) – their lowest rating for over a decade since 2002 and Lawyers 31% (down 7%). Another big loser was Financial Planners 24% (down 4%) – now at their lowest ever rating for very high or high ‘ethics and honesty’ following a series of scandals in the industry.
 
“There is still no love for our politicians with State MPs 14% (up 2%) only marginally favoured ahead of Federal MPs 13% (up 1%), but both in front of only a handful of professions including Insurance Brokers 11% (down 5%),Real Estate Agents 9% (unchanged), Advertising people 5% (down 3%) and right at the bottom of the heap – Car Salesmen 4% (up 1%) – a position they have held for over 30 years unchallenged as Australia’s least trusted profession.”
 

These are the main findings of a Roy Morgan telephone survey conducted on the nights of April 8-10, 2015, with 598 Australian men and women aged 14 and over.

Respondents were asked: “As I say different occupations, could you please say – from what you know or have heard - which rating best describes how you, yourself, would rate or score people in various occupations for honesty and ethical standards (Very High, High, Average, Low, Very Low)?”

 

 

 

"Very high" or "High" ratings for Ethics and Honesty All Australians 14+     *Not included in poll

 

Occupations

‘01

'02

'03

‘04

‘05

’07

‘08

‘09

‘10

‘11

‘12

‘13

‘14

‘15

Dif

 

 

%

%

%

%

%

%

%

%

%

%

%

%

%

%

%

1

Nurses

90

90

94

90

89

91

89

89

89

90

90

90

91

92

+1

2

Pharmacists

83

89

87

86

84

85

86

84

85

87

88

84

86

84

-2

2

Doctors

75

80

80

80

79

81

79

82

79

87

83

88

86

84

-2

4

School teachers

74

79

79

77

74

78

78

76

73

76

76

76

72

78

+6

5

Engineers

64

67

69

69

68

71

72

69

69

71

70

76

72

74

+2

6

Dentists

65

67

71

71

67

69

70

69

68

76

75

74

74

71

-3

7

State Supreme Court Judges

64

66

72

65

65

68

67

68

64

75

69

70

70

69

-1

8

Police

58

65

64

64

65

65

66

65

62

69

69

69

71

69

-2

9

High Court Judges

63

65

71

63

64

67

66

67

63

75

70

73

74

68

-6

10

University lecturers

64

66

64

66

64

67

67

61

60

61

65

68

66

61

-5

11

Accountants

51

45

50

51

50

48

54

51

50

54

49

49

52

45

-7

12

Ministers of Religion

54

48

48

53

52

51

50

45

44

51

43

44

37

39

+2

13

Public servants

*

*

*

*

*

30

29

28

28

30

33

36

34

35

+1

14

Bank Managers

30

29

35

35

35

33

33

33

33

40

37

38

43

34

-9

15

Lawyers

32

30

31

33

32

36

35

30

32

38

30

36

38

31

-7

16

Public opinion pollsters

27

29

38

31

31

27

29

23

27

34

28

33

32

29

-3

17

Financial planners

*

*

*

*

*

*

*

25

25

28

26

25

28

24

-4

18

Directors of Public Companies

17

16

17

23

18

21

22

17

19

24

20

26

24

22

-2

19

Newspaper Journalists

13

9

12

12

11

12

14

9

11

11

12

19

18

18

-

20

Business Executives

19

17

19

23

15

18

21

16

16

18

18

22

18

18

-

21

Talk-back radio announcers

17

17

21

17

19

17

18

15

19

17

17

16

15

16

+1

22

TV Reporters

18

18

17

19

17

13

16

14

16

14

14

18

18

15

-3

23

State MPs

14

17

17

19

13

16

20

18

16

12

10

13

12

14

+2

23

Union leaders

14

11

15

17

19

16

17

14

15

18

15

15

12

14

+2

25

Federal MPs

16

16

17

20

15

16

23

19

16

14

10

14

12

13

+1

26

Stock brokers

18

14

17

19

14

17

18

15

12

14

13

15

16

12

-4

27

Insurance brokers

14

10

15

15

13

11

15

11

14

12

10

13

16

11

-5

28

Real Estate Agents

8

8

11

10

10

9

10

10

10

7

9

12

9

9

-

29

Advertising people

8

10

13

12

10

9

9

6

8

5

8

9

8

5

-3

30

Car Salesmen

2

3

5

4

3

4

4

3

5

3

2

4

3

4

+1

Click here to view Full Table (1976-2015)