Datalicious has recruited Kasmira Sewpershad as NZ Country Manager to service client growth in the region.
[Auckland, NZ - April 29, 2015] – Data and analytics agency Datalicious has today announced the appointment of Kasmira Sewpershad, formerly Interactive Account Manager at Mediaworks, as the Country Manager for their New Zealand business.
Sewpershad’s role is to manage the agency’s New Zealand business, lead client relationships on key existing accounts as well as drive new business opportunities.
Director and Founder of Datalicious, Christian Bartens, said that New Zealand has been a key market for the agency and was the first overseas market Datalicious moved into following investment from credit reporting bureau, Veda, in 2014.
Bartens continues, “We’ve always had a great relationship with New Zealand brands and we’re now able to truly deliver great customer service with Kasmira on the ground.”
Sewpershad said that coming from a media background in New Zealand and looking at overseas trends, she knew years ago that data was becoming an area of increased importance and investment for brands as it delivered greater accountability.
“Return on marketing investment and return on ad spend are more important now than ever. Without a doubt, clients want accountability and we want to give control back to the client. The products and services Datalicious offers help clients know exactly what is and isn't working, as well as when and where marketing spend needs to be shifted to meet their marketing and business objectives.”
Sewpershad’s appointment is effective immediately and is based at the Datalicious office in Auckland.
Datalicious Pty Ltd
Datalicious is a full service, worldwide, data agency providing client focused solutions designed to scale with your organization. From humble beginnings as a data consulting agency in Australia, Datalicious has expanded through their growing services division and product development teams. They help clients around the globe achieve best practice data driven marketing through best of breed technology and data driven thinking. Datalicious products include SuperTag, DataCollector, DataExchange and the OptimaHub advanced customer analytics platform.
For more information visit www.datalicious.com.
Datalicious is part of the Veda Group.