Tuesday, April 21st, 2015 - NewsMaker

Ooyala Turns Customer Feedback Into an Award-Winning Product for Measuring and Monetizing Video Across All Screens

SANTA CLARA, CA--(Marketwired - Apr 20, 2015) - Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, today announced Ooyala's new analytics platform, Ooyala IQ, was awarded a highly distinguished industry honor, NewBay Media's Best of Show Award, presented at the 2015 NAB Show in Las Vegas by TV Technology. Usurping more than 130 other products, the award comes only one week after Ooyala IQ's launch into the market and is indicative of Ooyala's innovation leadership for video analytics.

Ooyala IQ provides a 360-degree view of content performance and audience engagement with multidimensional querying. Capable of analyzing millions of analytic events in milliseconds all in one elegant and easy-to-use interface, Ooyala IQ was based and conceived directly from customer feedback and built from the ground up to meet the needs of media companies in a world where video is distributed and consumed across a wide variety of devices.

Ooyala IQ meets these needs with no configuration or custom development required, delivering a new level of predictive insights on optimal advertising, content publishing and distribution strategies. NewBay Media's Best of Show Awards, presented by TV Technology, are evaluated by a panel of engineers and industry experts, and are selected based on innovation, feature set, cost efficiency and performance in serving the industry.

Ooyala President and CEO Jay Fulcher said of the award, "Ooyala IQ raises the bar for TV analytics. The best of show award at NAB is a great validation of the the extreme innovation that went into our latest analytics product, as well as the need for better ways for broadcasters to measure and monetize TV in a hybrid world."

"Recognition with an award at the NAB Show from NewBay Media's Broadcast & Video Group is a strong vote of confidence and admiration from our leading industry publications," said NewBay Media Broadcast & Video Group Vice President & Group Publisher Eric Trabb.

About Ooyala

Ooyala helps deliver content that connects. A US-based subsidiary of global telecommunications and IT services company Telstra, Ooyala's comprehensive suite of offerings includes one of the world's largest premium video platforms and a leading ad serving solution. Built with superior analytics capabilities for advanced business intelligence and a strong commitment to customers success, Ooyala's industry-leading end-to-end solutions help large-scale broadcasters, operators, media companies, enterprises and brands build more engaged and more profitable audiences, and monetize video and TV with personalized, interactive experiences across any screen.

ESPN, Univision, Sky Sports (U.K.), Foxtel (Australia), NBCUniversal, RTL Germany (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain), STV (U.K.) and Singapore's Mediacorp: these are just a few of the hundreds of broadcasters and media companies who choose Ooyala.

Headquartered in Silicon Valley, Ooyala has offices in New York, London, Stockholm, Sydney, Tokyo, Singapore and Guadalajara, and sales operations in dozens of other countries across the globe. For more information, visit www.ooyala.com.

Contact Information

Paul Bernardini
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Ooyala IQ Wins NewBay Media's Best Show Award NAB 2015



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