"Eric is a Neil deGrasse Tyson of the cosmos that digital media has become. He makes sense of and brings order to what is complete chaos theory for most CMOs," says Franklin Tipton, Odysseus Arms Co-Founder.
Dunn is a 15-year advertising and media executive with a broad range of brand and business development expertise across a variety of industries, including auto, hospitality, alcohol/spirits, luxury real estate and e-commerce. He joins from San Francisco-based ad agency Duncan/Channon, where he was most recently Group Account Director. During his tenure, Dunn was instrumental in navigating efforts for StubHub, the world's largest secondary ticket marketplace, as it grappled with Ticketmaster and over 150 other competitors. Dunn helped expand the business from creative projects to a holistic scope including media buying and planning, digital direct response, international campaign development, and "always on" studio support.
"Our business has grown significantly over the past four years," says Libby Brockhoff, Co-Founder of Odysseus Arms. "We're adding new talent to our team as we partner with bigger businesses. We're moving into more AOR relationships and are excited to have Eric on board to help establish the structure for the agency as we expand."
Dunn's experience leading the Kona Brewing account while at Duncan/Channon will help Odysseus Arms further develop its wine and spirit business. Additionally, his expertise in the hospitality sector -- gained from driving accounts such as Tahoe South, Palms Resort and the Ritz Carlton Residences -- combined with Tipton's experience leading world-class work for Tourism Victoria in Australia -- will help the agency offer premium, international-level strategic services.
"Eric will help us continue to rewrite the ad agency rulebook," adds Brockhoff. "We achieved the distinction of a Top 3 brand on Facebook (highest engagement across the entire platform) for Carlo Rossi using a new consumer listening technique. Eric will help us offer these proprietary services on a global scale."
Continued momentum for Odysseus Arms
Dunn's appointment comes on the heels of several significant developments for Odysseus Arms. After taking home the gold as an Ad Age 'Small Agency of the Year' in 2014, the agency received a flood of attention from interesting new clients from around the globe who sought out help with strategic and brand development. This included Eleven Experience, an alternative holiday offering for the Forbes 100 only; Lully, a Y-Combinator-backed tech startup led by Stanford Biodesign doctors ending night terrors in children; and Meena, a new fashion brand from Dubai dedicated to empowering women worldwide.
About Odysseus Arms
2014 Ad Age Small Agency of the Year. Media Engineers. Consumer provocateurs. Brand scientists. Tech tinkerers. Advertising artists. Odysseus Arms is an independent San Francisco ad agency that provides creativity and brand innovation for the modern CMO. Company leadership is gender balanced with over 25 years of tri-continental expertise on Fortune 500 brands. Clients include YouTube, Microsoft, Capital One Amnesty International, E.&J. Gallo Winery and Amazon.
Website: www.o-arms.com Twitter: @OdysseusArms Facebook: Odysseus-Arms
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