LAS VEGAS, NV--(Marketwired - Apr 13, 2015) - NAB Show -- Axwave, the leading mobile app content recognition experts, announces the availability of new data that will help the TV industry understand what content is being watched over-the-top (OTT) using streaming services like Netflix, Amazon, Hulu, Google Play or Apple TV/iTunes.
"Over 40% of TV households in the U.S. subscribe to OTT services," said Damian Scavo, Axwave CEO. "The data that we have been collecting indicates that viewers are using these OTT services significantly more than the TV industry has forecasted."
The Axwave data allows the TV ecosystem understand how much time viewers are spending on OTT compared with standard linear TV. For example, in the U.S., of the total time spent watching content on a television, 29.3% is using OTT services.
In addition, the data highlights the most popular OTT shows in the U.S. and Europe. This can be everything from OTT original programming, such as Netflix's "House of Cards: and and Amazon's "Alpha House" to TV series and movie content acquired from more traditional media companies. Currently, original programming is 2.5% of all the OTT TV series viewed.
During the NAB show in Las Vegas this week, Axwave will be sharing these OTT analytics as well as other unique insights into TV viewership.
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Axwave, the Palo Alto, CA-based company delivers a free and easy-to-integrate software development kit (SDK) which allows app developers to efficiently recognize live TV, TV ads, DVR, OnDemand Video (including Netflix), music and other audio files. This real-time data on user's live and past media consumption habits allows app developers and marketers to provide better user experiences as well as understand who has viewed TV content.
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