6 tips for running a great Adwords shopping campaign
Online shopping is tough. The elusive shopper is at home, online, looking at what they want, when they want, sometimes in the dead of night. There is a lot of competition so how do you get your products in front of those customers?
Why not try a Google Adwords shopping campaign? Those small pictures that show up when you search for a product/good that say “sponsored ads” where people can click to buy. Nicola Hardy, Adwords specialist says “that while the initial setup can be lengthy, once done the shopping ads run themselves and sometimes at a fraction of the cost of a regular search campaign.”
Nicola’s 6 tips for running a great shopping campaign are:
- Have the best quality product photos you can get
- Make sure your pricing is competitive
- Set your maximum bid wisely
- Update your product feed regularly with stock levels and offers
- Simplify your online store, make it quick to buy
- Run your ads sooner rather than later, there are opportunities to get ahead of your competition.
If in doubt outsource your shopping campaign to a specialist. After all a shopping campaign showcases your product and a picture tells a thousand words, 24 hours a day. Embrace the new way of shopping and make it good for your business!
Nicola Hardy runs her own Google Adwords and SEO Management small business www.alohaclicks.com.au. She is passionate about working with other Australian small businesses to help their business thrive. Take advantage of our current low management fee for Adwords at $250 per month!
Aloha Clicks is a Google Adwords and SEO Management Company located in Glebe, NSW Australia.
We specialise in Adwords Account Management, On page SEO and Website reviews and updates for Australian Small and Medium sized businesses.
The company started in mid 2014 and is rapidly expanding through referrals and our own adwords campaign.
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