Swimming is the most common sporting activity in Australia, with around 1 in 2 kids and 1 in 10 adults regularly taking the plunge, the latest National Sports Participation report from Roy Morgan Research shows.
Combining data for the year to December 2014 from the Single Source survey of Australians aged 14+ and the Young Australians survey of kids aged 6-13 shows that overall 1 in 7 Australians regularly go swimming (14.4%), while nearly 1 in 9 go cycling (10.8%) and 1 in 12 play soccer (8.2%).
Just under half of kids 6-13 regularly go swimming (48.8%) or play soccer (48.7%), followed in popularity by cycling (37.7%), athletics/track & field (31.7%), basketball (30.5%) and dancing (30.3%). Just over 1 in 4 kids play cricket regularly (25.7%) and around 1 in 5 play netball (20.5%) or tennis (20.0%).
Gymnastics (18.1%) and Australian Rules football (17.9%) come in at 10th and 11th most popular, with 12th and below all with participation rates under 10% of kids: Hiking/Bushwalking (9.5%), Rugby League (9.3%), softball (8.9%), martial arts (8.8%), volleyball (7.7%), baseball (6.7%) and field hockey (5.9%), with around 1 in 20 kids regularly going off roller-blading/skating (5.2%) or horse-riding (4.9%).
Top 20 Sports and Activities by regular participation rate:
Sources: Roy Morgan Single Source (Australia), January 2014 – December 2014, sample n = 15,944 Australians aged 14+; Roy Morgan Young Australians Survey, January 2014 – December 2014, sample n = 2404 Australians aged 6-13.
Nearly all overall participation rates are naturally driven higher by the extra sportiness of Aussie kids: 6-13 year-olds are around five times more likely to regularly swim or cycle that those 14+ and 15 times more likely to play soccer. The only activity which adults are more likely than kids to participate in regularly is Aerobics.
However there are many, more adult, sports and activities—from darts to motorcycle racing, boxing to scuba diving—which we only ask about in the Single Source survey of those 14 and over, and participation in a few of these activities is often high.
45.3% of adults regularly go walking for exercise. With 8.8 million participants, this would make walking the clear number one activity, not just for adults but overall. Among adults, going to the gym/weight training (13.0%) is more common than swimming, while jogging (9.9%) overtakes cycling and yoga (4.0%) trumps aerobics.
There are only two sporting activities that we ask kids about, but not adults: 14.0% of 6-13 year-olds regularly play T-ball and 12.7% go skateboarding, making them the 12th and 13th most popular activities among kids.
Michele Levine, CEO, Roy Morgan Research, says:
“10 of the top 20 most popular sports and activities among Aussie kids aged six to 13 are team sports. Soccer is the clear favourite, with 1.2 million young players across the country, followed by around 750,000 basketballers, 630,000 cricketers and 500,000 netballers.
“But nearly all team sports move down the popularity list among those aged over 14, while many individual, non-competitive or exercise-based pursuits such as hiking, aerobics and surfing move up.
“The one constant is swimming, the number one sporting activity for kids and adults with over three million regular participants overall.
“By segmenting this latest data—readily available in Roy Morgan’s Single Source and Young Australians surveys—into finer age brackets, sports organisations would get a clear depiction of exactly when participation rates increase or decrease, and how that’s changing over time.
“Within these surveys, sports participants (or non-participants) can also be examined across a comprehensive range of demographic, attitudinal, and behavioural segments to give a complete picture of which groups are under-represented and what tactics might be implemented to drive growth.”
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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