The Australian Web Industry Association has decided to pivot on the format of this year’s Edge of the Web conference.
There are two changes:
- People can attend for free online
- Due to insufficient ticket sales, there is now no physical presence in Sydney or Melbourne
AWIA Chair Bret Treasure said Edge of the Web remains a content-rich, national conversation about web business, technology and social issues, which most will experience at no cost.
Those in Perth can still book a seat for the ‘in the flesh’ experience, from $99 a day.
"Sometimes you push the envelope and it just slides straight off the desk. The multi-city, multi stream conference we’d constructed may have been a bit ahead of its time; it may also have been hard for people to imagine the ‘one conversation, multiple places’ concept,” Bret Treasure said.
“I’m hoping that free online access will deliver a larger audience and set the scene for another crack at the multiple-city conference next year.”
For more information please contact Bret Treasure on (+61) 4 09 908 133.