Friday, March 6th, 2015 - Roy Morgan Research

Almost 3.2 million Australians (14+) eat a packaged dairy dessert such as a custard, mousse, chocolate pudding, creamy rice or fruity whip in an average four weeks—but maybe not necessarily for dessert. 

Eaten by around 1 in 25 Australians in an average four weeks, Dairy Farmers Custard is one of the most popular products across all age groups. However, as the latest data from Roy Morgan Research shows, our taste for other ready-to-gobble dairy treats on the market changes with age. 

Frûche is the only other product to make the top five across all ages, rising with age to peak at number two among the 50+ age group. Conversely, the YoGo range and Nestlé Milo are most popular products among the Under 25s, but decline—and fall out of the top five altogether—as we get older. Nestlé Mousse jumps from nowhere to be the top pick among 25-34 year-olds but is replaced at the top by Dairy Farmers Custard in both groups over 35. Only among the Over 50s do Yoplait Le Rice and Divine Classic Crème Caramel make an appearance.    

Top Five dairy snacks/desserts among age groups:

 

14-24

25-34

35-49

50+

1

YoGo

Nestlé Mousse

Dairy Farmers Custard

Dairy Farmers Custard

2

Nestle Milo

Dairy Farmers Custard

Nestlé Mousse

Frûche

3

Dairy Farmers Custard

YoGo

Frûche

Nestlé Mousse

4

Supermarket Brand

Nestle Milo

YoGo

Yoplait Le Rice

5

Frûche

Frûche

Supermarket Brand

Divine Classic Crème Caramel

Source: Roy Morgan Single Source (Australia), January 2014 – December 2014 n=15,944 Australians 14+

Angela Smith, Group Account Director - Consumer Products, Roy Morgan Research, says:

“With so many dairy dessert snack options on supermarket shelves, including an increasing array of smaller niche products, brands must differentiate themselves by pinpointing who eats them, how often, and who is their household’s main grocery buyer.      

“Supermarket brands have made less of an impact than we have seen in other categories, coming in at number five among the 35-49 year-old group and number four among 14-24 year-olds.

“Check-out monitoring and targeted market research are clearly not enough. Only Roy Morgan’s Single Source survey has the inherent breadth and depth to tell brands, agencies and retailers with the full story.”

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Roy Morgan Research


Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332
W: www.roymorgan.com

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