Mobile World Congress, Barcelona - Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, is working with Tapit, a platform used by global brands to transform their physical assets into interactive objects, to launch "Tapit and Buy". This is an innovative solution whereby the consumer taps their smartphone against a Tapit-enabled physical support, such as outdoor media posters, product packaging and in-store marketing materials, enabled by an NFC tag, QR code or beacon. They are then instantly directed to the media owner's ecommerce site where they can buy digital content, in one click, charged to their operator phone bill.
Tapit and Buy is the first solution of its kind, leveraging Gemalto's Netsize operator billing system and Tapit's Cloud Platform to transform a wide range of physical assets into 'one-tap' mobile payment terminals. This new collaboration has an initial focus on the UK for transactions worth up to GBP 30 for digital content such as e-publications, video, music and games.
This solution gives enterprises the opportunity to forge direct relationships with consumers via their physical assets, and measure precisely the return on investment achieved by advertising campaigns.
"Tapit and Buy gives brands access to incremental revenue opportunities through their product packaging or point of sale materials, directly associating sales with marketing," said Tapit Founder Andrew Davis. "Gemalto's Netsize operator billing technology ensures that payment is secure, seamless and transparent for end users, while Tapit's platform ensures brands have full control and visibility of how their physical assets are performing in the field."
"'Tapit and buy' brings a completely new dimension to how people interact and transact with brands that brings greater convenience and spontaneity to the consumer domain," added Frederic Deman, Senior Vice President of Netsize at Gemalto. "A host of stakeholders stand to benefit from new opportunities and revenue streams, including brands, outdoor media owners, marketing and advertising agencies, and mobile network operators seeking to sell direct to millions of potential customers."
Gemalto (Euronext NL0000400653 GTO) is the world leader in digital security with 2013 annual revenues of EUR 2.4 billion and more than 12,000 employees operating out of 85 offices and 25 research and software development centers, located in 44 countries.
We are at the heart of the rapidly evolving digital society. Billions of people worldwide increasingly want the freedom to communicate, travel, shop, bank, entertain and work - anytime, everywhere - in ways that are enjoyable and safe. Gemalto delivers on their expanding needs for personal mobile services, payment security, authenticated cloud access, identity and privacy protection, eHealthcare and eGovernment efficiency, convenient ticketing and dependable machine-to-machine (M2M) applications. We develop secure embedded software and secure products which we design and personalize. Our platforms and services manage these products, the confidential data they contain and the trusted end-user services made possible.
Our innovations enable our clients to offer trusted and convenient digital services to billions of individuals. Gemalto thrives with the growing number of people using its solutions to interact with the digital and wireless world.
For more information visit www.gemalto.com, www.justaskgemalto.com, blog.gemalto.com, or follow @gemalto on Twitter.
Gemalto media contacts:
+1 512 758 8921
Europe & CIS
+49 89 210 299 129
+55 11 5105 9220
Middle East & Africa
+33 1 55 01 57 89
+65 6317 3802
Tapit is a pioneer within the contactless communications sector (mobile 3.0). Since 2011 Tapit has worked with global brands including Google, Microsoft, Unilever, P&G and Nestle to deploy, manage and analyze their contactless infrastructure including NFC tags, Beacons and QR codes. Leveraging Tapit and the power of contactless communications provides global brands with a scalable, innovative and secure way to engage consumers via their smartphone directly from physical environments, turning foot traffic into web traffic with a simple tap.
Tapit media contact:
Email: [email protected]
Press release (PDF): http://hugin.info/159293/R/1898769/674381.pdf
Tapit and Buy: http://hugin.info/159293/R/1898769/674383.jpg