New Chapter for the Financial Publisher Includes Redesigned Logo, Magazine and Website
NEW YORK, NY--(Marketwired) -- Just two years shy of its 50th anniversary, Institutional Investor has unveiled a corporate rebrand complete with a new logo, website and magazine redesign. With the new design, Institutional Investor delivers a seamless content experience where global readers are completely platform agonistic when it comes to consuming information.
"Over the years, the design of the magazine has changed with the times, but one thing has always remained constant: the belief that writing about finance can be both enlightening and entertaining," says Michael Peltz, Editor of Institutional Investor. "By aligning our digital experience with the print magazine, we allow readers to enjoy a consistent experience across all our media, regardless of how they prefer to consume information."
Get a behind-the-scenes look at the redesign and the making of the premiere issue in this brief video.
"Our new identity represents a bold change to a logo that has only evolved slightly since 1967," says David E. Antin, Chief Executive Officer of Institutional Investor. "The new look can best be described as sophisticated and bold -- an identity that projects II as a modern digital media company."
The new magazine design abandons traditional magazine structure in favor of an online aesthetic, following the lead of the website and organizing the publication along four main subject areas: Banking & Capital Markets, Asset Management, Investors and Research & Rankings.
The premiere issue takes readers from the All-Europe Research Team photo shoot in London to Parsippany, New Jersey, for an interview with the CEO of a major pharmaceuticals company and on to Brooklyn, New York, to witness the urban revitalization sweeping the U.S.
The new corporate identity was officially launched online today at www.institutionalinvestor.com. The March 2015 issue, available to subscribers, also debuts the new design. The mobile and iPad platforms have also changed their design to reflect the new corporate identity.
About Institutional Investor
Now in its fifth decade, Institutional Investor has consistently distinguished itself among the world's foremost financial publications with groundbreaking journalism and incisive writing that provides essential intelligence for a global audience. In addition, Institutional Investor offers a host of proprietary research and rankings that serve as respected industry benchmarks. For more information visit www.institutionalinvestor.com.